5 Lackluster Brand Instagram Posts

Whether it’s begging for likes on Facebook or spouting bizarre non sequiturs on Twitter, brands are often tone-deaf when it comes to social media. They resort to forced, corny tactics in order to generate some kind – and kind – of consumer engagement. It isn’t a good look.

And it doesn’t stop at just Facebook and Twitter. Instagram has proven tricky for brands to figure out, especially for brands that don’t have particularly visually driven content to share.

But don’t take our word for it. Here are five recent examples of companies being Instaweak:


No one feels this way about gum, dude. And that is seriously revolting hashtag overload. Five out of five dentists hate this.


This basically looks like a third grader (or some stoned college kid) stuck a bunch of stickers all over a Denny’s ad. But if that’s what Denny’s was going for, then they nailed it. (Also, what’s with the weird passive-aggressive IHOP mention?)


The point of Instagram is to share beautiful, cool images, not super blurry pizza shots. Worse: this is hardly the only bizarrely out-of-focus Domino’s post, either. There are others.


Neither. One of them probably stands for “fugly” though.


Please remind us again what Nintendo, or Pikachu for that matter, has to do with cheesecake? There must be some weird statistic correlating Nintendo 3DS owners and cheesecake that we are unaware of.


More in Marketing

How Formula One’s ‘huge surge’ in the U.S. is capturing the attention of marketers and publishers

With three Grand Prix races in the U.S. this year – Miami this past May, Austin in October and Las Vegas in November – the interest from U.S. marketers in Formula One has increased this year, according to agency executives, who say they expect that growth to continue next year.

Digiday+ Research deep dive: Brands, retailers use Facebook less, even as it drives revenues, branding

A Digiday+ Research survey found that brands and retailers report using Facebook less over the last few years, all while the platform’s value to their revenues and brands has increased.

Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet

The timeline for a return to business as usual – whatever that may mean now – is yet to be determined.