Whether it’s begging for likes on Facebook or spouting bizarre non sequiturs on Twitter, brands are often tone-deaf when it comes to social media. They resort to forced, corny tactics in order to generate some kind – and kind – of consumer engagement. It isn’t a good look.
And it doesn’t stop at just Facebook and Twitter. Instagram has proven tricky for brands to figure out, especially for brands that don’t have particularly visually driven content to share.
But don’t take our word for it. Here are five recent examples of companies being Instaweak:
No one feels this way about gum, dude. And that is seriously revolting hashtag overload. Five out of five dentists hate this.
This basically looks like a third grader (or some stoned college kid) stuck a bunch of stickers all over a Denny’s ad. But if that’s what Denny’s was going for, then they nailed it. (Also, what’s with the weird passive-aggressive IHOP mention?)
The point of Instagram is to share beautiful, cool images, not super blurry pizza shots. Worse: this is hardly the only bizarrely out-of-focus Domino’s post, either. There are others.
Neither. One of them probably stands for “fugly” though.
Please remind us again what Nintendo, or Pikachu for that matter, has to do with cheesecake? There must be some weird statistic correlating Nintendo 3DS owners and cheesecake that we are unaware of.
Inside NHL’s content strategy ahead of the Stanley Cup Finals
The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized.
Five years in, the GDPR has had a double-edged impact on the ad market
When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
GroupM’s JiYoung Kim calls for programmatic innovation and cites creative as an area in need
During a session at the Digiday Programmatic Marketing Summit, the agency executive cited ad creative as one specific area in need of innovation.
Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era
Three-quarters of agencies are actively preparing for the end of the third-party cookie, and 70% said they're doing so by spending more on contextual targeting campaigns.