Inside Wells Fargo’s mission to create a password-less future

In a few years, when you need to get some cash out of the ATM, an eye scan may have replaced the need to enter your passcode.

At least, that’s what Wells Fargo is hoping. The bank is in the process of testing out various technologies in the arena of biometrics — whether it’s voice, fingerprints or eye scans — that it hopes will eventually phase out passwords altogether. But banks in the United States still lag behind counterparts outside North America, where accessing a bank account through a thumbprint, voice print or eyeprint has become second nature.

Read the full story on tearsheet.co

 

More in Marketing

The anatomy of an agency chief client officer

Several major agencies have moved to appoint chief client officers to their top cohorts lately.

How marketers rank this year’s generative AI image, video tools

Digiday’s 2025 agency generative AI report card explores the winners and losers of the generative AI landscape.

In memoriam: Brands we lost in 2025

Digiday Media staff rounded up some of the most notable brand names we lost in 2025, like Joann and Rite Aid.