Inside Wells Fargo’s mission to create a password-less future

In a few years, when you need to get some cash out of the ATM, an eye scan may have replaced the need to enter your passcode.

At least, that’s what Wells Fargo is hoping. The bank is in the process of testing out various technologies in the arena of biometrics — whether it’s voice, fingerprints or eye scans — that it hopes will eventually phase out passwords altogether. But banks in the United States still lag behind counterparts outside North America, where accessing a bank account through a thumbprint, voice print or eyeprint has become second nature.

Read the full story on tearsheet.co

 

https://digiday.com/?p=231730

More in Marketing

S4 Capital trades billable hours for outputs as AI redraws agency economics

Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.

Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?

Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers.

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava.