Join us on July 30 in NYC for a breakfast & panel
While Facebook Live has been a boon for brands that emphasize customer experiences such as Dunkin’ Donuts, Benefit Cosmetics and the Metropolitan Museum of Art in New York City, finance companies are just beginning to explore its capacity as a marketing tool. Four weeks ago, asset management company T. Rowe Price launched an inaugural Facebook Live video with one of its financial planners. To the company, it’s a way to forge a stronger connection with customers, allowing them to feel connected to a bigger community that shares similar concerns about money.
Read the full story on tearsheet.co
More in Marketing
Brands won this season of ‘Love Island USA’
Brands are eagrs to find their way into shows like Love Island USA and events that have become appointment viewing.
Reddit questions if AI data deals could hurt its ad business
Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.
Digital video ad spending is booming – trust in premium inventory isn’t.
Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.