While Facebook Live has been a boon for brands that emphasize customer experiences such as Dunkin’ Donuts, Benefit Cosmetics and the Metropolitan Museum of Art in New York City, finance companies are just beginning to explore its capacity as a marketing tool. Four weeks ago, asset management company T. Rowe Price launched an inaugural Facebook Live video with one of its financial planners. To the company, it’s a way to forge a stronger connection with customers, allowing them to feel connected to a bigger community that shares similar concerns about money.
Read the full story on tearsheet.co
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.