Join us Oct. 15-17 in Phoenix to connect with top media buyers
In an effort to highlight its e-commerce efforts, Pinterest brought its online trend boards to life, transferring style tips from the screen to the shelf at a popup event in New York yesterday.
The display was part of an effort to promote the platform’s featured styles from its recently launched Pinterest Shop, a separate section of the site that features brands that offer shoppable products via “buyable pins.” Pinterest also used the vent to tout its new visual search capability, an offering that allows users to identify a product or find similar styles from a photo. Though fashion is the top category on Pinterest, it has continued to struggle to lure shoppers to actually make purchases on the app in spite of recent additions like the buy buttons and collaborations with brands like Kate Spade New York.
To read the rest of this story, please visit Glossy.
More in Marketing
Why advertisers are quietly returning to news-driven media channels
The era of avoiding controversy is over. Brands are returning to politicized platforms and news content, armed with better tech, tighter budgets, and a new understanding of what brand safety really means.
Advertising Week Briefing: Amazon is primed to take over the ad industry
Amazon’s ad dominance grows as its DSP swallows more of the open web.
How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo
Fanduel is the first sponsor of Amazon Prime’s NBA coverage. Its innovative approach could set the pace for future partnerships.