‘Insanely high’ demand causes Oculus Rift VR website to crash

After all this time, what’s a little more waiting when it comes to owning an Oculus Rift? Moments after the virtual reality headset went on sale this morning, the website crashed dampening excitement over the $599 device.

The Facebook-owned company says it will begin shipping in April and the hefty price tag doesn’t include taxes or free shipping. Early adopters will get an Xbox One Controller, a copy of the video game Eve: Valkyrie and the more family friendly “mind blowing” game Lucky’s Tale.

So far, the launch is off to a rocky start.

After the countdown clock ticked toward 11 a.m. ET, Oculus’ homepage pointed people toward the checkout page that displayed a blank screen for many, who tweeted their annoyance toward Oculus founder Palmer Luckey:


Luckey tweeted that Oculus is “experiencing insanely high load,” adding that “Credit card processing is trying to stay [live] under load from mass script kiddie fraud attempts.” He promised that there was “no chance” of the Rift selling out.

The page is back online, though it’s loading slowly. Those who have been able to get on haven’t been thrilled with the $599 price tag, a touch higher than the rumored $350 to $450 price that had been floating around:

Well, perhaps the $99 Samsung Gear VR might be of interest to them.


More in Marketing

Snapchat’s relationship with publishers is still pretty complicated

The recent layoffs have thrown a spanner in the works, while the focus on creators seems even more pronounced.

How PGL used influencer co-streams to supercharge esports viewership

For the brands whose sponsorships and ads form the backbone of esports companies’ revenue strategies, official co-streams represent a bit of a double-edged sword.

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

A Digiday+ Research survey found that marketers’ X usage trails far behind its social media competitors, and also that marketing spend on the platform has dropped dramatically, with brand safety being the biggest concern for marketers.