We asked attendees at this week’s Digiday Brand Summit to let us know how they’re using their many social platforms. Here’s what they said about which one they were focusing on, which allowed for the most creative flexibility and more.
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Member ExclusiveCase Study: Vice Media Group on the ‘urgent need to reclaim brand safety’
A keyword blocking strategy at Vice inappropriately determined some articles to be unsafe, according to findings by Vice and Oracle Data Cloud.
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“The bigger brands want the traffic”: Marketers still aren’t wowed by Instagram Checkout
In some cases, brands miss out on valuable customer data, such as email addresses, when they use Checkout.
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‘What got us here won’t get us there’: Agencies experiment with promotional structures to cultivate talent
As people become accustomed to coping with the fallout from the pandemic, they're bolder about requesting flexibility.
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SponsoredPeople-based identifiers are driving personalized customer experiences
Marketing teams are now well into 2021, and third-party cookies along with mobile ad IDs are officially on notice, which has implications for all marketers. Soon, cookie- and device-based targeting, frequency capping, measurement and attribution will break. Evolving privacy regulations and policy changes from browsers and device makers have sparked many proposed solutions to replace […]
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Businesses grapple to maintain company culture for their distributed workforces
The move to remote working has made it more difficult to promote company culture and remind staffers what the organization stands for.
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Member ExclusiveMarketing Briefing: One year into the pandemic, 4 ways work will remain changed for marketers and agency execs
A new push for flexibility isn’t likely to go away despite hope for a return to some sense of normalcy as the vaccine rollout ramps up.
