LAST CHANCE:

Six passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

Inevitable Brad Pitt Chanel Spoof

By now you’ve probably seen the much talked about and totally ridiculous Brad Pitt Chanel campaign. It was inevitable people would come out with spoof videos. Here is one from SNL and another from Meetinghouse Productions starring Leif Garret as Brad. Which do you like better? Does this help the brand?

More in Marketing

The definitive Digiday guide to what’s in and out for platforms

Here’s what’s been going on in the land of platforms over the last year.

‘The easy dollars are gone’: Retail media faces new tests as it nears maturity

As retail media has evolved from an emerging media channel to a major sub-division of advertising, growth is harder to come by, meaning that retail media networks have to do more to prove their worth.

Why one exec thinks creators is a real key to Snap flourishing

Snap’s head of global creator partnerships, Quincy Kevan caught up with Digiday to discuss the new-found momentum around the platform’s creator efforts.