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By now you’ve probably seen the much talked about and totally ridiculous Brad Pitt Chanel campaign. It was inevitable people would come out with spoof videos. Here is one from SNL and another from Meetinghouse Productions starring Leif Garret as Brad. Which do you like better? Does this help the brand?
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Streaming TV ad rates are falling and Amazon’s the anchor
Whether that holds for the rest of the year is anyone’s guess, but Amazon’s impact on ad pricing is already undeniable.
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The Rundown: Why changing search habits matter for advertisers
Shifting search habits have put a dent in Google’s market dominance. It’s not the only company affected, though.
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Snapchat’s SMB bet is paying off — but can it keep up the momentum?
Digiday caught up with Snap executive Sid Malhotra to get the lowdown on how important SMBs are to Snapchat’s overall ad revenue stream, what the platform can offer advertisers that its platform peers can’t, and what prevented advertisers from giving the company a proper chance — until now.