Score another for financial inclusion.
SoFi’s announcement that it’s offering wealth management services to a broader range of customers Tuesday may be a sign the startup is growing its business lines to compete with the big banks. The target is the 25 to 40-year old professionals who are ignored by traditional wealth managers and often stuck with high minimums if they want the advice of a professional.
“SoFi is the only wealth management offering at this low price point to offer unlimited access to non-commissioned, licensed financial advisors, who are available via phone or chat, which certainly makes it more accessible to those who otherwise have been ignored,” said John Gardner, general manager of SoFi Wealth.
More in Marketing
Why brands are running to Strava
Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.
Tariffs forced Temu to slash its U.S. ad spend on nearly every platform
The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.
Why DSW and other brands are pivoting back to ‘old’ marketing tactics
Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.