HSBC is getting into the social game.
On Tuesday, the bank launched the HSBC Connections Hub, a platform to keep its business clients connected to each other through a specialized business hub.
At first glance, the forum looks somewhat like LinkedIn, but for a specific audience of HSBC business customers. The network, which began a test phase in November of last year, is available free of charge for business customers based in Canada, the U.S., the U.K., mainland China, Hong Kong, India, Mexico and Singapore. It’s a multilingual platform that, like LinkedIn, lets companies post organizational profiles and post content on a “what’s new” page. What’s different about it is that it uses machine-learning algorithms to “match” companies with potential partners.
More in Marketing
Some B2B marketers are banking on their own employees to create content for their brands
Some B2B marketers are banking on their own employees to create content for their brands.
Athlete creators have become must-have partners for brands at March Madness
March Madness marketers have leaned heavily on NIL creators for campaigns during this year’s tournament, including a water boy.
Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything
It’s hard to deny that AI will have a larger part of media buying — even as marketers will stall, resist and negotiate every inch of the way.