This is a preview of a story that was initially published on our sister site, WorkLife, which covers the future of the workplace.
With a total workforce of around 45% women, a business development team that is 85% women and plans to boost female representation within leadership and tech teams, rethinking office spaces with female needs in mind has been a priority for Sharespace CEO and co-founder Robert Chmielewski.
So for companies navigating a hybrid future and looking to incentivize staff to come into the office, rethinking design elements to cater better to women could entice more women to spend more time in the office. Read the full story on WorkLife.
More in Marketing
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.
‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
Jaguar’s attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler – excuse me, LinkedIn – this week.
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base.