How advertisers can deal with generative AI’s copyright conundrum
Brands and agencies know better than to use copyrighted work in their campaigns without permission (or they should). But what about content created using generative AI tools that may be trained on copyrighted work without the copyright owners’ consent?
To what extent copyright law applies to generative AI tools is a legal gray area. Companies including OpenAI, Google and Microsoft assert it’s fair use, whereas others such as News Media Alliance, IAC and The New York Times argue it’s not.
The U.S. Copyright Office is studying the matter, but in the meantime, this ambiguity is cause for concern among marketers who may be best off deploying tactics to insulate themselves against any potential copyright claims, as covered in the video below.
More in Marketing
How Bluesky hopes to win over publishers (and users)
Bluesky courts publishers with a simple pitch: trust and traffic.
Who are the winners and losers of Omnicom’s proposed acquisition of IPG?
While the deal’s official close is still a long way off and there may be regulatory hurdles to clear before the acquisition is complete, it’s still worth charting out who the winners and losers may be.
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
How Omnicom’s proposed acquisition of IPG keeps marketers guessing.