There’s already been a hipster logo generator, hipster logo guidelines, hipster NFL logos and corporate logos redone as hipster logos. We get it: It’s cool to be hip. But a group of agency creatives at Cornett is all about making it hip to be square.
Rather than giving something the hipster branding touch, a group of nine Cornett creatives decided to do the opposite and give hipster brands a corporate touch. For a side project, the group gave 19 brands that hipsters appreciate — including Warby Parker, Dollar Shave Club, Brooklyn Brewery, Vice and Ace Hotel — a decidedly uncool logo makeover.
“Corporate logos tend to feel a little more polished, bold, bright, strong,” said Whit Hiler, a Cornett creative.
Notice Urban Outfitters stayed the same — because, as Hiler explained in his blog post about the project, “Get it? They’re a corporate hipster brand, haha.”
This isn’t the first time Cornett staffer has taken time to create fun projects. Cornett creatives were behind a #sharethelex campaign to increase tourism to Kentucky, an awesomely gross infographic relating agency life to horror movie “The Human Centipede” and a fake ninja bar.
Check out all 19 corporate hipster logos:
More in Marketing
Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services
Women’s sports are having a moment. Brands, media companies and agencies are looking to get in on the action.
Creators still turning down work as the Hollywood SAG-AFTRA strike continues
The Hollywood strikes were supposed to be a game changer for many of them, but the situation hasn’t quite lived up to the hype.
Agencies move on from creating content for specific platforms to focus on short-form video
Given the rise of short-form video, agencies that focus on the format, rather than specific platform expertise, will reap the rewards.