Brands want to be publishers but don’t know how. This is just one of the top five things digital media needs to fix, and Digiday will be taking a break from the office to speak with top executives about this and more during Advertising Week. In addition to bringing our confessions series live with a chat with our female confessor, we’ll be asking top agency execs whether digital has truly delivered on its promise. A full outline of the events we’ll be moderating can be found below.
View from the Corner Office (Monday, Oct. 1, 4:00 pm, NASDAQ MarketSite)
In a rapid-fire session about “Five Things Digital Media Needs to Fix,” Brian Morrissey will discuss the digital revolution with top industry CEOs. Speakers include: Yin Rani, president N.A of UM; Don Coleman, chairman & CEO of Global Hue; Mike Lescarbeau, president & CEO of Carmichael Lynch; Lori Senecal, chairman and CEO of kbs+, Duff Stewart, president and CEO of GSD&M; and Tim Spengler, worldwide CEO of Magna Global.
The Digital Transformation of News (Tuesday, Oct. 2, 11:15 a.m., Lincoln Center)
Today’s consumers digest news across multiple platforms, with mobile consumption quickly overtaking Web. Brian Morrissey will discuss with David Payne, svp and chief digital officer at Gannett, the audience shift to connected devices and how USA Today and parent company, Gannett, are leading the way in this transition.
Creative Storytelling with Data (October 2, 4:00 p.m., Hearst Tower)
Jack Marshall will moderate this session, exploring how marketers can both leverage data and deliver memorable creative to tell more engaging and effective brand stories. Speakers include Kristine Welker, CRO of Hearst Digital Media; Pat Stern, CCO of iCrossing; Seth Barron, advertising program manager of The Zoo at Google; Adam Lavelle, CEO of Core Audience; and Clay Fisher, head of online and mobile acquisition of DirecTV.
Confessions of a Female Ad Exec (Wednesday, Oct. 3, 10:00 a.m., NASDAQ MarketSite)
Digiday’s editor-in-chief, Brian Morrissey, will bring Digiday’s confession series to life, with Colleen DeCourcy, CEO of Socialistic, who will explore the issue of gender diversity in the ad industry.
The Sharing Economy (Wednesday, Oct. 3, 6:00 p.m., Liberty Theater)
The advertising and media ecosystem is now driven by sharing. Digiday’s Jack Marshall will speak with some of those influencing the pace of change. Speakers include Elizabeth Harz, vp of Chegg; Drew Buckley, COO of Electus; Matt Mill, global head of sales for Aurasma; Scott Nelson, svp marketing for OurStage; Tom O’Regan, president of Martini Media; and Sasha Savic, CEO of MediaCom USA.
Will Digital Deliver on its Promise? (Thursday, Oct. 4, 1:00 p.m., Nederlander Theatre)
Digital is playing an increasingly dominant role in the lives and purchase decisions of consumers, yet advertising’s success with digital marketing initiatives has been decidedly mixed. Join Digiday’s Brian Morrissey for a conversation with Aaron Shapiro, CEO of Huge, and Chet Gulland, head of digital strategy at Droga5, about the highs and lows of digital marketing.
A Conversation with Coca-Cola: The Liquid & Linked Mobilization of the Olympics (Thursday, Oct. 4, 1:30 p.m., W Union Square)
Join Digiday’s Giselle Abramovich in a discussion with Kim Stiller, Coca Cola’s head of mobile brand strategy, about the beverage brand’s strategy during the Olympics.
How GAMURS shows the esports journalism industry’s struggle to overcome low freelance rates
Former staff members told Digiday that higher-ups routinely ignored their requests to raise freelance rates, and at times even increased freelancers’ workload without any consideration of increased wages.
How Estonia adjusted its national branding strategy in response to the war in Ukraine
Following Russia’s invasion of Ukraine, Brand Estonia has officially added a fourth pillar to its national brand: the country’s embrace of democratic values. The purpose of the added messagin
Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform’s appeal with Gen Z
As social media newcomer BeReal gains traction, marketers start discussions about where and if brands belong on BeReal.
SponsoredWhy online search is foundational for a post-cookies environment
Green Mountain Coffee Roasters partners with Martha Stewart to retool its social media strategy
In order to get the retain their current consumers while also reaching new, younger consumers, Green Mountain Coffee Roasters has worked to create more easily digestible content.
The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles
Meta is launching new ad formats this quarter, which are hoping to capitalize off of readers' appetite for discovery.