What’s old is new again is the idea behind Google’s new interactive homage to advertising.
In celebration of digital advertising’s 18th birthday, Google is working with Avis, Alka Seltzer, Coca Cola and Volvo to bring the madmen who worked on these brands’ campaigns in the sixties and seventies out of retirement. The creatives will be challenged to use today’s technology to give new life to their earlier work, which was considered innovative and groundbreaking for the times. The creatives involved in the project are Amil Gargano, Paula Green, Harvey Gabor, Howie Cohen and Bob Pasqualina.
As Google explains in the blog post about the project, the purpose of Project Re:Brief is “to link advertising’s digital future to its storied past.” Perhaps Google is trying to capitalize on the popularity of AMC’s “Madmen” and its revival of a glossy, romanticized version of early advertising culture in today’s pop culture. Whatever Google has in mind, it’s a fun look back at a cool era.
For those in attendance at SXSW, Google will be showing demos of the campaigns at the Discovery House at the Google Village.
Watch the project introduction video and previews of the Coca-Cola and Volvo ads re-imagined below.
Coca-Cola
Original Art Director: Harvey Gabor
Volvo
Original Art Director: Amil Gargano
More in Marketing
Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts
Digiday+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts videos create the most buzz for marketers.
Why Snapchat is using a custom video game to get closer to its agency partners
Yesterday, Snapchat marked its return to in-person agency roadshows, sending company representatives to Horizon Media’s Manhattan office to showcase a Snap-designed video game intended to capture the essence of what it’s like to work at an agency — and how Snapchat can be part of the process.
Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control
As in-housing settles in as a mainstay, some marketers push for complete control.