What’s old is new again is the idea behind Google’s new interactive homage to advertising.
In celebration of digital advertising’s 18th birthday, Google is working with Avis, Alka Seltzer, Coca Cola and Volvo to bring the madmen who worked on these brands’ campaigns in the sixties and seventies out of retirement. The creatives will be challenged to use today’s technology to give new life to their earlier work, which was considered innovative and groundbreaking for the times. The creatives involved in the project are Amil Gargano, Paula Green, Harvey Gabor, Howie Cohen and Bob Pasqualina.
As Google explains in the blog post about the project, the purpose of Project Re:Brief is “to link advertising’s digital future to its storied past.” Perhaps Google is trying to capitalize on the popularity of AMC’s “Madmen” and its revival of a glossy, romanticized version of early advertising culture in today’s pop culture. Whatever Google has in mind, it’s a fun look back at a cool era.
For those in attendance at SXSW, Google will be showing demos of the campaigns at the Discovery House at the Google Village.
Watch the project introduction video and previews of the Coca-Cola and Volvo ads re-imagined below.
Original Art Director: Harvey Gabor
Original Art Director: Amil Gargano
Fireball taps into streaming, Instagram to reach Gen Z of drinking age
To drive reach and awareness with Gen Z, spirits brand Fireball last month increased its digital video output on Instagram and streaming sites like ESPN, Peacock and Hulu with 15-20 second ads. It is the cinnamon whiskey’s first creative campaign to market to Gen Z, as many are now of legal drinking age. (The demographic […]
Why regulators are still at odds over ad tech data privacy standards
The problem with attempts to bring order to online advertising’s data industrial complex is how loosely written the rules are.
Member ExclusiveDigiday+ Research: Amazon holds untapped marketing potential for brands, agencies
Digiday's survey revealed a huge difference between how brands and agencies are spending on Amazon and other retail marketing sites compared with how confident they are that those channels drive marketing success.
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
How brands like Pepsi and American Eagle are investing in original sound marketing on TikTok
Pepsi announced a partnership with singer and actress Chlöe Bailey on Tuesday to release a new version of the song “Footloose,” encouraging TikTok users to join a dance challenge using the sound.
Evil Geniuses is using its DEI-friendly profile to win business from brand partners like Bud Light, HP and others
Evil Geniuses’ DEI-focused branding allows it to serve as a more palatable alternative to esports organizations embroiled in controversy.