Connect with execs from Axios, The New York Times, Paramount and more.
Google was once famously called “the database of intentions” by entrepreneur John Battelle, who saw early how the sprawling search engine held the keys to understanding what the world is thinking. Google’s search results have been heralded for their ability to track flu outbreaks and predict the box office results of Hollywood blockbusters.
Digiday decided to see if it could also offer insights into the state of life at ad agencies. We played with Google’s autocomplete feature, which essentially predicts your thoughts based on what the world is searching for on those topics, to get a sense of what the hivemind wants to know about agencies. The results range from the profound to the mundane to the inane. Enjoy these screengrabs.
More in Marketing
To manage 300,000 creators, Unilever automates everything but the relationship
Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?
With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.
Platforms’ AI dilemma: scale without sameness
Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.