Mark your calendars. It’s looking like Monday, January 20, will be a good day after all.
A crowdfunded campaign known as the ‘Good Day Blimp’ is petitioning Goodyear to fly its iconic blimp with the words “ICE CUBE’S A PIMP” running along its side. The phrase, of course, is a famous line from Ice Cube’s classic 1992 song, “It Was A Good Day“:
Even saw the lights of the Goodyear Blimp
And it read “Ice Cube’s a Pimp”
The song’s agreeable narrative takes place on January 20 — and also happens fall on Martin Luther King, Jr. Day this year. More importantly, the campaign is generating donations for the charity A Place Called Home, a non-profit youth center in South Central LA, where Ice Cube first gained fame as a member of the groundbreaking rap outfit NWA.
Goodyear, which initially demurred from making a categorical response, has proposed a counter-offer.
The blimp will not run the lines, “ICE CUBE’S A PIMP” across its aerial marquee, but it has come up with an alternative: “It’s A Good Day” — which is still a win for the brand, the charity and for Ice Cube himself.
Goodyear also has some fun in store for the youth of A Place Called Home.
“We’re going to have the children from the charity ride in the blimp,” said Paul Fitzhenry, Goodyear’s svp of global communications. “It was a unique offer and it caught our attention, and we decided to take Ice Cube up on his offer.”
Below is the letter from Goodyear:
Goodyear also tweeted it out earlier this morning:
If you’re in Los Angeles on January 20, be sure to leave your AK-47 at home, look up and smile.
More in Marketing
Marketers shift growing shares of search spending to GEO
Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.
Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’
Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream […]
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform’s sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.