![](https://digiday.com/wp-content/uploads/sites/3/2014/01/poster1.jpg?w=825&h=543&crop=1)
Mark your calendars. It’s looking like Monday, January 20, will be a good day after all.
A crowdfunded campaign known as the ‘Good Day Blimp’ is petitioning Goodyear to fly its iconic blimp with the words “ICE CUBE’S A PIMP” running along its side. The phrase, of course, is a famous line from Ice Cube’s classic 1992 song, “It Was A Good Day“:
Even saw the lights of the Goodyear Blimp
And it read “Ice Cube’s a Pimp”
The song’s agreeable narrative takes place on January 20 — and also happens fall on Martin Luther King, Jr. Day this year. More importantly, the campaign is generating donations for the charity A Place Called Home, a non-profit youth center in South Central LA, where Ice Cube first gained fame as a member of the groundbreaking rap outfit NWA.
Goodyear, which initially demurred from making a categorical response, has proposed a counter-offer.
The blimp will not run the lines, “ICE CUBE’S A PIMP” across its aerial marquee, but it has come up with an alternative: “It’s A Good Day” — which is still a win for the brand, the charity and for Ice Cube himself.
Goodyear also has some fun in store for the youth of A Place Called Home.
“We’re going to have the children from the charity ride in the blimp,” said Paul Fitzhenry, Goodyear’s svp of global communications. “It was a unique offer and it caught our attention, and we decided to take Ice Cube up on his offer.”
Below is the letter from Goodyear:
Goodyear also tweeted it out earlier this morning:
If you’re in Los Angeles on January 20, be sure to leave your AK-47 at home, look up and smile.
More in Marketing
![](https://digiday.com/wp-content/uploads/sites/3/2023/04/paycheck-creators-digiday.png?w=439&h=277&crop=1)
As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie.
![](https://digiday.com/wp-content/uploads/sites/3/2024/07/olympics-paris-digiday.jpg?w=439&h=277&crop=1)
Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes’ parents
The medical apparel brand will be first sponsor of live a heart-rate feature at Paris Games.
![](https://digiday.com/wp-content/uploads/sites/3/2023/03/handshake-agreement-digiday.jpg?w=439&h=277&crop=1)
Why gaming venture capital funding is down in Q2 2024
After a resurgent first quarter of 2024 that saw VC firms pump $601 million into gaming, venture capital funding of gaming start-ups has come back to the ground in the second quarter, decreasing to $492 million