Get Free Weiners from the Anthony Weiner Truck
The Anthony Weiner hot dog truck, emblazoned with a caricature of the serially disgraced New York City mayoral candidate and phrases like “get my weiners,” would seem the perfect subversive campaign tactic by a fellow mayoral candidate. But, alas, it’s not.
Instead, it’s a viral marketing effort from local marketing firm Good Days, which specializes in crafting interactive campaigns for brands using food trucks. Good Days has done promotional trucks for Poland Springs, Focus Features and Express.
As luck would have it, the Good Days office happens to be right across the street from Dominique Ansel Bakery, home of the viral pastry sensation, the Cronut. As Good Days co-founder and creative director Joey Goodwin explained, he saw an epic opportunity to pull off a fun marketing stunt for Good Days. Goodwin got the idea from a friend of his father’s who used a funny flying banner as part of his run for governor.
“He told me that $3,000 got him $10 million of press, and that really got me thinking,” said Goodwin.
Goodwin and his creative partner and co-founder John Gagliano quickly threw together their “Anthony Weiner’s Weiner Truck” and parked it on Spring Street last week in plain sight of all of the people waiting in line for Cronuts and the rest of Soho to see. They also took it to other locations around the city and handed out free hot dogs. The truck is decked out with a painted portrait of Mr. Weiner along with hot dogs and mobile phones with sexty messages like “You are a walking fantasy.” Oh and of course mentions of Carlos Danger.
“The reactions have been pretty great, people want to stop to take their picture in front of it with their friends,” said Goodwin.
According to Goodwin, this is the kind of stuff Good Days loves to do and hopes to help brands do, too. And it seems the stunt is paying off for Good Days, because since buzz about the Weiner truck has been growing — it was featured on CNN and Grub Street — some brands have been in contact with Goodwin about doing similarly satirical campaigns. Goodwin recognizes that not all brands can take advantage of these kinds of riskier topics like sexting scandals (although some brands like Spirit Airlines didn’t shy away from it), but he does think that if brands have a history of having a sense of humor, they can make things like an Anthony Weiner truck work.
“Something like this makes you relevant for a minute — it’s like being on reality TV,” said Goodwin. “Everything moves so fast, so you always have to be working and coming up with the next thing. Relevance only lasts a second, so you have to have quality work to back it up, too.”
Oh, and one more thing: If you want to own the truck, it can be yours! It’s on eBay. Happy bidding.
‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting
The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests.
As Facebook boycott continues, here’s a look at what major marketers were spending on Facebook and Instagram
To get a sense of how much advertisers are pulling back from Facebook, Digiday reached out to ad-tracking firm Pathmatics. The company provided estimates for how much advertisers spent on the platform during July 2019 as well as from July 2019 to 2020.
Member Exclusive‘Performative posting’: As agencies share their equality values online, staffers say they have to do much more for Black employees than post
Agency employees and execs say agencies need to do more than make statements to be better for Black employees.
SponsoredFour ways to adapt to the changing publisher ecosystem in 2020
By Neal Sinno, general manager Americas at GeoEdge For marketers, 2020 started out with so much promise — but this changed rapidly as the industry faced a global epidemic head-on. Not only did our own daily routines come to a screeching halt, for many of us our professional lives did as well. Almost as quickly […]
‘Don’t want to piss off customers’: With manufacturing and exporting snarled, some DTC brands are adapting their advertising
Media buyers say that supply chain hiccups have caused them to pause or significantly reduce media spending anywhere from two weeks to five weeks for some DTC brands low on product inventory.
Beyond remote work: Bringing serendipity back to the office
This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. Kai Micah Mills had been working in a different state from his work partner for years. More recently, though, his partner, Ben Adamsky, made the move […]