Only a few spots left to join us for AI Marketing Strategies

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others

SECURE YOUR SEAT

Friskies Wants You to Catify Yourself

Oh, man, this one’s for the birds — um, or the cats?

Friskies cat food brand has just released its new mobile and Facebook app “Catify Yourself,” which lets you put your face or faces of your friends and family on different cat bodies along with “quirky captions.” You know, just in case you’ve ever wondered what you or your friends and family would look like as creepy cats with human faces. I mean come on! What? Who has ever wondered that? The app promo images look like something from one of SNL’s fake commercials.

Ever since Office Max’s “ElfYourself,” the “x” yourself format has been a go-to for app makers. There are tons of these kinds apps out there, like Fatify, Oldify, and Baldify; even ElfYourself won’t die. Sorry, Friskies, but this catifying business might be one of the worst attempts at the ElfYourself-ripoff genre of apps.

It’s always hard to predict the whims of the cat people, but this is pushing it. Who wouldn’t be creeped out by seeing their face plopped unnaturally on cats’ bodies. Cat people, feel free to correct me if I am wrong here, but you guys like cats because they are cats — not creatures with cat bodies and fleshy human visages. Right?

More in Marketing

Should brands swerve, or steer as F1’s U.S. viewership adapts to new coverage?

Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?

Inside the complex anatomy of agency AI bills

From AI subscriptions to metered token usage, agencies are grappling with a more complicated cost structure and who pays.