Friskies Wants You to Catify Yourself

Oh, man, this one’s for the birds — um, or the cats?

Friskies cat food brand has just released its new mobile and Facebook app “Catify Yourself,” which lets you put your face or faces of your friends and family on different cat bodies along with “quirky captions.” You know, just in case you’ve ever wondered what you or your friends and family would look like as creepy cats with human faces. I mean come on! What? Who has ever wondered that? The app promo images look like something from one of SNL’s fake commercials.

Ever since Office Max’s “ElfYourself,” the “x” yourself format has been a go-to for app makers. There are tons of these kinds apps out there, like Fatify, Oldify, and Baldify; even ElfYourself won’t die. Sorry, Friskies, but this catifying business might be one of the worst attempts at the ElfYourself-ripoff genre of apps.

It’s always hard to predict the whims of the cat people, but this is pushing it. Who wouldn’t be creeped out by seeing their face plopped unnaturally on cats’ bodies. Cat people, feel free to correct me if I am wrong here, but you guys like cats because they are cats — not creatures with cat bodies and fleshy human visages. Right?

https://digiday.com/?p=27668

More in Marketing

The case for and against organic social

Digiday has delved into the debate, weighing the arguments for and against marketers relying on organic social.

Inside Google’s latest move to postpone the cookie apocalypse

Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late.

While Biden signs the TikTok bill, marketers still aren’t panicking

No one seems convinced (yet) that an outright ban will happen anytime soon.