AI Marketing Strategies | NYC

Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more

SECURE SEAT

Friskies Wants You to Catify Yourself

Oh, man, this one’s for the birds — um, or the cats?

Friskies cat food brand has just released its new mobile and Facebook app “Catify Yourself,” which lets you put your face or faces of your friends and family on different cat bodies along with “quirky captions.” You know, just in case you’ve ever wondered what you or your friends and family would look like as creepy cats with human faces. I mean come on! What? Who has ever wondered that? The app promo images look like something from one of SNL’s fake commercials.

Ever since Office Max’s “ElfYourself,” the “x” yourself format has been a go-to for app makers. There are tons of these kinds apps out there, like Fatify, Oldify, and Baldify; even ElfYourself won’t die. Sorry, Friskies, but this catifying business might be one of the worst attempts at the ElfYourself-ripoff genre of apps.

It’s always hard to predict the whims of the cat people, but this is pushing it. Who wouldn’t be creeped out by seeing their face plopped unnaturally on cats’ bodies. Cat people, feel free to correct me if I am wrong here, but you guys like cats because they are cats — not creatures with cat bodies and fleshy human visages. Right?

More in Marketing

Inside the brand and agency scramble for first-party data in the AI era

Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.

What does media spend look like for 2026? It could be worse — and it might be

Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.