SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Friskies Wants You to Catify Yourself

Oh, man, this one’s for the birds — um, or the cats?

Friskies cat food brand has just released its new mobile and Facebook app “Catify Yourself,” which lets you put your face or faces of your friends and family on different cat bodies along with “quirky captions.” You know, just in case you’ve ever wondered what you or your friends and family would look like as creepy cats with human faces. I mean come on! What? Who has ever wondered that? The app promo images look like something from one of SNL’s fake commercials.

Ever since Office Max’s “ElfYourself,” the “x” yourself format has been a go-to for app makers. There are tons of these kinds apps out there, like Fatify, Oldify, and Baldify; even ElfYourself won’t die. Sorry, Friskies, but this catifying business might be one of the worst attempts at the ElfYourself-ripoff genre of apps.

It’s always hard to predict the whims of the cat people, but this is pushing it. Who wouldn’t be creeped out by seeing their face plopped unnaturally on cats’ bodies. Cat people, feel free to correct me if I am wrong here, but you guys like cats because they are cats — not creatures with cat bodies and fleshy human visages. Right?

More in Marketing

WTF is Google’s Universal Commerce Protocol?

Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.

How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

Tree Hut is increasingly turning to AI to understand what its customer base wants next.

P&G bets big on retail integration as CPGs question incrementality

As P&G doubles down on retail media, CPG brands debate if the massive spending delivers incremental growth or is merely a new, expensive retailer “tax.”