Oh, man, this one’s for the birds — um, or the cats?
Friskies cat food brand has just released its new mobile and Facebook app “Catify Yourself,” which lets you put your face or faces of your friends and family on different cat bodies along with “quirky captions.” You know, just in case you’ve ever wondered what you or your friends and family would look like as creepy cats with human faces. I mean come on! What? Who has ever wondered that? The app promo images look like something from one of SNL’s fake commercials.
Ever since Office Max’s “ElfYourself,” the “x” yourself format has been a go-to for app makers. There are tons of these kinds apps out there, like Fatify, Oldify, and Baldify; even ElfYourself won’t die. Sorry, Friskies, but this catifying business might be one of the worst attempts at the ElfYourself-ripoff genre of apps.
It’s always hard to predict the whims of the cat people, but this is pushing it. Who wouldn’t be creeped out by seeing their face plopped unnaturally on cats’ bodies. Cat people, feel free to correct me if I am wrong here, but you guys like cats because they are cats — not creatures with cat bodies and fleshy human visages. Right?
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.