‘Friendly and happy’: Snapchat Spectacles get a passing grade from fashion industry
Google Glass was an accessory only a geek could love. Snapchat Spectacles are a different story.
Snapchat’s newly branded company Snap Inc. announced late Friday plans for Spectacles, a new line of sunglasses with the capability to take 10 seconds of live video from a first-person perspective. If Spectacles seem more fashionable than Google Glass, that’s because it was deliberate — the Sony hack revealed that Snap Inc. paid a total of $15 million to work with Vergence Labs, a startup focused on visually appealing high-tech eyewear, according to Digiday.
To read the rest of this story, visit Glossy.co.
More in Marketing
Marketing in limbo: the long shadow of TikTok’s turbulence
When TikTok stumbled, marketers scrambled.
ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
In the fast-growing channel that is retail media, marketers are prioritizing incrementality over ROAS to justify ad spend.
WTF are AI agents?
Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.