Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
‘Friendly and happy’: Snapchat Spectacles get a passing grade from fashion industry
Google Glass was an accessory only a geek could love. Snapchat Spectacles are a different story.
Snapchat’s newly branded company Snap Inc. announced late Friday plans for Spectacles, a new line of sunglasses with the capability to take 10 seconds of live video from a first-person perspective. If Spectacles seem more fashionable than Google Glass, that’s because it was deliberate — the Sony hack revealed that Snap Inc. paid a total of $15 million to work with Vergence Labs, a startup focused on visually appealing high-tech eyewear, according to Digiday.
To read the rest of this story, visit Glossy.co.
More in Marketing
Walmart adds AI-generated audio summaries to select product pages
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.