Ford Wants You To Wrap Your Car in Bacon

Bacon. Is there anything it can’t make better? Ford is coming dangerously close to finding out.

Just about any visit to the Internet yields the latest wacky bacon recipe or new bacon-flavored product, like bacon shaving cream and bacon flavored condoms. All this bacon hype reached its peak about a year ago – its aporktheosis, if you will – but that’s not stopping Ford from getting on the trend now.

This Saturday is apparently International Bacon Day. To mark the  occasion, Ford is offering to wrap your 2014 Fiesta in bacon – kind of. It’s not actual bacon, but a bacon shrink wrapped design. Ford customers, and more importantly bacon fanatics, can now choose from four different bacon designs to prokify their ride.

The full “Bacon Wrap” design features 10 strips of bacon that appear to be rolled around the car, like a giant automotive amuse-bouche. For drivers who want a sleeker bacon look there is the “Bacon Racing Strips”: two pieces of bacon on the car’s hood. For those who just want a taste, there is the “Side of Bacon” option, which is two strips of bacon that wrap over the rear wheels, or “Bacon Mini Strips,” which are even smaller bacon graphics. Prices for these custom bacon wraps range from $78-$318, plus installation costs.

Ford isn’t the first brand to try to get on the bacon bandwagon late. This past April, Scope played an April Fool’s joke and announced a new bacon-flavored mouthwash.

So, if, for some reason, you’ve ever dreamed of driving a bacon mobile, your dreams can now come true.

Bacon-wrapped Ford Fiesta

https://digiday.com/?p=48242

More in Marketing

esports gamers

How Ubisoft’s measured approach to esports paid off at Six Invitational 2024

With the success of last weekend’s Six Invitational competition, video game publisher Ubisoft may have finally cracked the code to make esports a genuinely profitable venture for all involved.

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend

It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? It’s a question that Orangetheory Fitness is now asking itself after 14 years in business. 

How esports company Blast is claiming it’s officially profitable

Blast’s expansion is an encouraging sign for the broader competitive gaming industry, particularly given the ongoing “esports winter.”