for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
On Tuesday, Rent the Runway’s new Manhattan store opened to the public, a move that doubled down on the online fashion rental platform’s dedication to brick-and-mortar.
The 5,000 square foot space in Flatiron, a short walk from Fifth Avenue, includes an iPad introduction to how the company’s clothing rental system works (and a check-in field for grabbing new customer emails), easy access for online pick-ups and returns, a curated selection of Rent the Runway’s offerings — both formal attire and everyday wear — and a space dedicated to stylist appointments, complete with a mood board and champagne. On digital screens in the store, shoppers can view a selection of photos uploaded by Rent the Runway users, as well as check out inventory that’s available online, not in the store.
To read the rest of this story, please visit Glossy.
More in Marketing
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.