On Tuesday, Rent the Runway’s new Manhattan store opened to the public, a move that doubled down on the online fashion rental platform’s dedication to brick-and-mortar.
The 5,000 square foot space in Flatiron, a short walk from Fifth Avenue, includes an iPad introduction to how the company’s clothing rental system works (and a check-in field for grabbing new customer emails), easy access for online pick-ups and returns, a curated selection of Rent the Runway’s offerings — both formal attire and everyday wear — and a space dedicated to stylist appointments, complete with a mood board and champagne. On digital screens in the store, shoppers can view a selection of photos uploaded by Rent the Runway users, as well as check out inventory that’s available online, not in the store.
To read the rest of this story, please visit Glossy.
More in Marketing
Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.
‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
Walmart-Vizio’s CTV measurement faces incrementality hurdle
Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.