Field of Marketing Dreams

This article is part of the Digiday Partner Program and is made possible by Exponential, a global provider of advertising intelligence and digital media solutions for brand advertisers.

Baseball season is underway and fans are already tallying player stats. But digital marketers might be more interested in stats about the fans themselves. Whether you’re selling baseball jerseys, beverages or even cologne, these fan preferences can be quite a useful means for brands to better understand their consumers.