Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
This article is part of the Digiday Partner Program and is made possible by Exponential, a global provider of advertising intelligence and digital media solutions for brand advertisers.
Baseball season is underway and fans are already tallying player stats. But digital marketers might be more interested in stats about the fans themselves. Whether you’re selling baseball jerseys, beverages or even cologne, these fan preferences can be quite a useful means for brands to better understand their consumers.
Check out the info graphic below, from Exponential. Then head here for a more detailed analysis.
More in Marketing
Backlash grows against AI slop, but marketers remain unfazed
Marketers dismiss the rise of “AI slop” backlash, betting that authenticity and quality will ultimately engage audiences.
A shorter shopping window complicates retail’s already challenging holiday season
This season, retailers and shoppers alike are contending with a shorter holiday shopping window — on top of tariffs, waning consumer sentiment and recession fears.
How Reckitt is beating the AI odds with its approach to pilots
Most AI pilots fail miserably. Reckitt’s Bastien Parizot explained how the CPG brand has avoided that fate as it deploys gen AI into its global marketing operation.