This article is part of the Digiday Partner Program and is made possible by Exponential, a global provider of advertising intelligence and digital media solutions for brand advertisers.
Baseball season is underway and fans are already tallying player stats. But digital marketers might be more interested in stats about the fans themselves. Whether you’re selling baseball jerseys, beverages or even cologne, these fan preferences can be quite a useful means for brands to better understand their consumers.
Check out the info graphic below, from Exponential. Then head here for a more detailed analysis.
More in Marketing
How marketers rank this year’s generative AI image, video tools
Digiday’s 2025 agency generative AI report card explores the winners and losers of the generative AI landscape.
In memoriam: Brands we lost in 2025
Digiday Media staff rounded up some of the most notable brand names we lost in 2025, like Joann and Rite Aid.
Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season
Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.