This article is part of the Digiday Partner Program and is made possible by Exponential, a global provider of advertising intelligence and digital media solutions for brand advertisers.
Baseball season is underway and fans are already tallying player stats. But digital marketers might be more interested in stats about the fans themselves. Whether you’re selling baseball jerseys, beverages or even cologne, these fan preferences can be quite a useful means for brands to better understand their consumers.
Check out the info graphic below, from Exponential. Then head here for a more detailed analysis.
More in Marketing
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
Amazon’s Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
The quiet part of the AI conversation at Cannes: what it actually costs
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.