Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
Catering to moms usually means annoying, made-up mother-related terms, like, momversation, mommyverse, momtrepreneur. You get the picture. But Fiat is avoiding any word splicing and melding in its latest momcentric (sorry) campaign.
In honor of the new Fiat 500Ls, the Italian car brand has released a funny U.K. spot called “The Motherhood,” which features a nice, blonde British mother rapping. As Adfreak points out, the video is basically a rip-off of Toyota’s “Swagger Wagon,” but it’s entertaining in it’s own right anyway. The video has already garnered just under 2 million views. Watch it for yourself below and see a nice British mom rap about the unglamorous, tough life of a mother, which involves things like faking orgasms, wearing a nursing bra like a bullet-proof vest, living in pajamas for extended periods of time and being accompanied by her two bitches (aka her two West Highland terriers).
More in Marketing
‘The year where the dust settles’: Digiday editors share 2026 predictions
Between generative AI pilot projects and emerging agency hold co models, 2026 will be the year that signals turn into strategy.
Virality is no longer just a vibe at MrBeast’s Beast Industries
MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention.
‘This is what the future will look like’: Accenture Song has moved upstream of advertising
Accenture Song has outgrown the agency business without becoming an agency.