Fashion apparel is a $300 billion global industry, but Nineteenth Amendment founders Amanda Curtis and Gemma Sole still spend a lot of time explaining to venture capitalists why there’s money to be made in fashion tech.
The two women have found themselves defending the most basic concepts when pitching their startup, which serves as an online marketplace for young fashion designers looking to get established.
To read the rest of this story, please visit Glossy.
More in Marketing
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
Synthetic data specialist Ideally wants research to be used at the start of the creative process
Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.
By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.