Fashion apparel is a $300 billion global industry, but Nineteenth Amendment founders Amanda Curtis and Gemma Sole still spend a lot of time explaining to venture capitalists why there’s money to be made in fashion tech.
The two women have found themselves defending the most basic concepts when pitching their startup, which serves as an online marketplace for young fashion designers looking to get established.
To read the rest of this story, please visit Glossy.
More in Marketing
‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
Walmart-Vizio’s CTV measurement faces incrementality hurdle
Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.
How E.l.f. Beauty is using AI to alleviate the workload of its workforce
E.l.f. Beauty’s chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand’s approach to AI implementation.