The fashion show production process, which traditionally happens by way of email chains, Microsoft Office, in-person meetings and printouts of Powerpoint decks, is transitioning to the digital world — albeit slowly.
At LDJ Productions, a fashion production agency that worked with eight designers on their fall 2017 shows, the team has used tools like Trello and Slack to put together resources leading up to the show date for the past two fashion week seasons.
More in Marketing
Digiday+ Research: For startup CPG brands, in-person brand activations bring much-needed exposure
Digiday+ Research looks at how digital startups electrolyte drink mix brand Liquid I.V., energy drink brand Lucky Energy and olive oil brand Graza are building up brand love with IRL event activations to better position themselves for retail expansion.
Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
Marketers seem keener than ever to partner up and collaborate with another brand as a way to generate attention for both brands.
TikTok quietly tests product links in posts as it looks to boost its reputation for shopping
TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration.