The fashion show production process goes digital

The fashion show production process, which traditionally happens by way of email chains, Microsoft Office, in-person meetings and printouts of Powerpoint decks, is transitioning to the digital world — albeit slowly.

At LDJ Productions, a fashion production agency that worked with eight designers on their fall 2017 shows, the team has used tools like Trello and Slack to put together resources leading up to the show date for the past two fashion week seasons.

buttonglossy-01

More in Marketing

Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.

Target’s holiday push stresses affordability, exclusives and an AI assistant

Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app.

Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage

Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.