The fashion show production process goes digital

The fashion show production process, which traditionally happens by way of email chains, Microsoft Office, in-person meetings and printouts of Powerpoint decks, is transitioning to the digital world — albeit slowly.

At LDJ Productions, a fashion production agency that worked with eight designers on their fall 2017 shows, the team has used tools like Trello and Slack to put together resources leading up to the show date for the past two fashion week seasons.

buttonglossy-01

More in Marketing

In Graphic Detail: LLMs keep citing YouTube in search results

The videos getting cited reveal how different AI search can be from traditional Google search.

Marketers have bought into microdramas — but a lack of ROI might make them irrelevant

Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.

Some marketers see ‘no ceiling’ for beauty brands advertising in sports

By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.