Prices rise Tuesday:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

SAVE NOW

The fashion show production process goes digital

The fashion show production process, which traditionally happens by way of email chains, Microsoft Office, in-person meetings and printouts of Powerpoint decks, is transitioning to the digital world — albeit slowly.

At LDJ Productions, a fashion production agency that worked with eight designers on their fall 2017 shows, the team has used tools like Trello and Slack to put together resources leading up to the show date for the past two fashion week seasons.

buttonglossy-01

More in Marketing

Apple finally explains its Safari block, and identity companies are in its sights

As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.

TikTok Search Ads

Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category

This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.