The fashion show production process goes digital

The fashion show production process, which traditionally happens by way of email chains, Microsoft Office, in-person meetings and printouts of Powerpoint decks, is transitioning to the digital world — albeit slowly.

At LDJ Productions, a fashion production agency that worked with eight designers on their fall 2017 shows, the team has used tools like Trello and Slack to put together resources leading up to the show date for the past two fashion week seasons.

buttonglossy-01

More in Marketing

Who owns the creative brief? Brands and creators are renegotiating the relationship

Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.

Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater

Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.

Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’

In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.