The fashion show production process goes digital

The fashion show production process, which traditionally happens by way of email chains, Microsoft Office, in-person meetings and printouts of Powerpoint decks, is transitioning to the digital world — albeit slowly.

At LDJ Productions, a fashion production agency that worked with eight designers on their fall 2017 shows, the team has used tools like Trello and Slack to put together resources leading up to the show date for the past two fashion week seasons.

buttonglossy-01

More in Marketing

Amazon’s latest ad format offers a glimpse of advertising’s agentic future

Amazon’s Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.

Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems

Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.