The fashion show production process goes digital

The fashion show production process, which traditionally happens by way of email chains, Microsoft Office, in-person meetings and printouts of Powerpoint decks, is transitioning to the digital world — albeit slowly.

At LDJ Productions, a fashion production agency that worked with eight designers on their fall 2017 shows, the team has used tools like Trello and Slack to put together resources leading up to the show date for the past two fashion week seasons.

buttonglossy-01

https://digiday.com/?p=221959

More in Marketing

Heineken uses hard numbers to foster better representation in social media ads

Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.

The case for and against… agencies making transparency their selling point

Building in public might confer tech credibility on ad agencies, but not everybody wants to know how the sausage gets made.