The fashion show production process goes digital

The fashion show production process, which traditionally happens by way of email chains, Microsoft Office, in-person meetings and printouts of Powerpoint decks, is transitioning to the digital world — albeit slowly.

At LDJ Productions, a fashion production agency that worked with eight designers on their fall 2017 shows, the team has used tools like Trello and Slack to put together resources leading up to the show date for the past two fashion week seasons.

buttonglossy-01

https://digiday.com/?p=221959

More in Marketing

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments

For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.

What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson

The CEO of Omnicom Digital discussed the pending IPG acquisition while in Las Vegas for the Consumer Electronics Show.

Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?

TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is shut off?