Amid the fear left in the wake of this fall’s terrorism attacks in Paris and California, some retailers have been caught racially profiling shoppers. Zara apologized after a video uploaded a day after the Paris attacks showed one of its stores there barring a Muslim woman wearing a hijab from entering. In Los Angeles, following the San Bernardino shooting, a Muslim woman complained that she was profiled after inquiring at a local Dick’s Sporting Goods about hunting ammo.
Some retailers that have deliberately made inclusiveness part of their brands, though. H&M featured a hijab-wearing model in a major ad campaign back in September, before the terror attacks. Net-a-Porter ran a capsule collection in June honoring Ramadan. Even Abercrombie & Fitch is trying to mend its ways — the store refused to hire a hijab-wearing woman in 2008, and the Supreme Court ruled in June against the company. Since then, Abercrombie has created a diversity and inclusion team.
More in Marketing
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.
Nearly 30% of holiday budgets expected to be spent by the end of October
Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October.
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.