for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Amid the fear left in the wake of this fall’s terrorism attacks in Paris and California, some retailers have been caught racially profiling shoppers. Zara apologized after a video uploaded a day after the Paris attacks showed one of its stores there barring a Muslim woman wearing a hijab from entering. In Los Angeles, following the San Bernardino shooting, a Muslim woman complained that she was profiled after inquiring at a local Dick’s Sporting Goods about hunting ammo.
Some retailers that have deliberately made inclusiveness part of their brands, though. H&M featured a hijab-wearing model in a major ad campaign back in September, before the terror attacks. Net-a-Porter ran a capsule collection in June honoring Ramadan. Even Abercrombie & Fitch is trying to mend its ways — the store refused to hire a hijab-wearing woman in 2008, and the Supreme Court ruled in June against the company. Since then, Abercrombie has created a diversity and inclusion team.
More in Marketing
OpenAI starts laying foundations for ChatGPT ads in EU
Updates to the company’s conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.
Baller League’s creator strategy: reach is not the same as fandom
Baller League’s growth strategy: build fandom first, sell franchises second.
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.