The Bizarre World of Fashion Brands on Instagram

One would think that fashion brands, with tons of beautiful photographs in their catalogs, would be naturally adept at Instagram. One would be wrong.

It turns out fashion companies are just as guilty as other brands when it comes to bad or lazy social media tactics — like nonsensical posts, clumsy copy and #hashtag #abuse. Check out these five examples of fashion brands’ Instagram posts that aren’t as chic as they should be.


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The post itself isn’t so bad, but let’s count those hashtags, shall we? 12. There are 12.


Club Monaco

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How do you connect the dots between a pair of chinos and a cucumber cocktail? Summers at the polo matches or something?


BCBG Max Azria

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Not only are there nine hashtags in this post, you can’t even just ignore them. Rather than being stuck on the end, the #hashtags make up almost #every #word in the #sentences of #this #post. #Gross #Unreadable


Tommy Hilfiger

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And why exactly is some random day all “about eating your favorite things with your favorite people”? You got all of that from a white shirt picture?


Juicy Couture
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Hm, this is an awkward TBT. Happy Death Anniversary, Marie Antoinette! Fashion icon and symbol of monarchical excess!

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