One would think that fashion brands, with tons of beautiful photographs in their catalogs, would be naturally adept at Instagram. One would be wrong.
It turns out fashion companies are just as guilty as other brands when it comes to bad or lazy social media tactics — like nonsensical posts, clumsy copy and #hashtag #abuse. Check out these five examples of fashion brands’ Instagram posts that aren’t as chic as they should be.
BCBG Max Azria
Not only are there nine hashtags in this post, you can’t even just ignore them. Rather than being stuck on the end, the #hashtags make up almost #every #word in the #sentences of #this #post. #Gross #Unreadable
‘Lack of commercial incentive’: Google’s third-party cookie delay is a flip to procrastinators
Barely a week has passed since the announcement that the third-party cookie's execution has been stayed further and there's already evidence that ad execs are using it as an excuse to slow down preparation plans.
Why Google and Samsung partnered with TikTok personality Addison Rae for ’90s nostalgia-filled campaign
The new campaign taps TikToker Addison Rae to explain Samsung Galaxy Android-powered devices and the apps and services Google offers on them.
Criteo is on the hunt for its first EMEA CEO as a potential $65 million GDPR fine hangs over its head
Global chief Megan Clarken explains how IPONWEB will advance Criteo's retail media play as third-party cookies continue the long march toward deprecation.
SponsoredConsumers expect brands to be authentic in their DE&I commitments
Sponsored by Amazon Ads With consumers looking to brands to take stances on global and social issues that impact their lives, it’s hard to argue the important role brands play in our society. With this great opportunity also comes great responsibility, and consumers are paying attention. New research commissioned by Amazon Ads with Environics Research […]
Member ExclusiveMarketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry
Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project work rather than agency-of-record pitches.
Inside ESPN’s campaign to get fantasy football players to sign up for its upcoming season
ESPN and BSSP have teamed up for their first live-action collaboration on a new campaign to attract fantasy football players.