Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Facebook’s rapture: A bug is saying perfectly healthy people are dead
Facebook is “killing off people.”
A widespread bug on Facebook was listing perfectly living people as dead on Friday, marking their timelines with a note in memoriam.
All over Twitter, people are reporting getting a banner on top of their profiles that indicate that the profile is memorialized: It says its to remember the profile-owner. “We hope people who love [name] will find comfort in the things others share to remember and celebrate her life.”
Multiple people associated with the Hillary Clinton bid for President reported getting hit with the bug — and said that “this was their hell” any way.
turns out, FB thinks that many of my HFA colleagues are dead.
seems about right, since this is our hell. pic.twitter.com/xCs2HifrpO
— Elaine Filadelfo (@ElaineF) November 11, 2016
Facebook thinks I’m dead pic.twitter.com/rcrrGtbG7O
— Daniel Victor (@bydanielvictor) November 11, 2016
AM I A GHOST? pic.twitter.com/Rfssk8PSzf
— Colin Jones (@colinjones) November 11, 2016
Everyone: Facebook caused Trump
Facebook: You’re all dead— Michael Roston (@michaelroston) November 11, 2016
facebook: “we’re not a media company.”
also facebook: “fake news isn’t a problem on facebook.”
also facebook: “you’re all dead.”
— jeff is sad af (@thecultureofme) November 11, 2016
Taylor Lorenz, director of emerging platforms at The Hill, said she first thought it was some “targeted campaign against liberal people,” since most people she saw were “dead” were pro-Clinton. “But then I realized it’s on my account, and I only use Facebook to share pictures of myself. I’m not very political.”
Mark Zuckerberg, the CEO of Facebook, is also “dead.” Those of us who are left behind will begin picking up the pieces as best we can.
More in Marketing
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.