Facebook’s rapture: A bug is saying perfectly healthy people are dead

Facebook is “killing off people.”

A widespread bug on Facebook was listing perfectly living people as dead on Friday, marking their timelines with a note in memoriam.

All over Twitter, people are reporting getting a banner on top of their profiles that indicate that the profile is memorialized: It says its to remember the profile-owner. “We hope people who love [name] will find comfort in the things others share to remember and celebrate her life.”

Multiple people associated with the Hillary Clinton bid for President reported getting hit with the bug — and said that “this was their hell” any way.

Taylor Lorenz, director of emerging platforms at The Hill, said she first thought it was some “targeted campaign against liberal people,” since most people she saw were “dead” were pro-Clinton. “But then I realized it’s on my account, and I only use Facebook to share pictures of myself. I’m not very political.”

Mark Zuckerberg, the CEO of Facebook, is also “dead.” Those of us who are left behind will begin picking up the pieces as best we can. 

More in Marketing

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy

The technology giant is evolving its media model in a manner that will alter its relationships with third-parties. 

In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations

These days, it’s still where business gets done, but increasingly for a narrower slice of the ecosystem.

When it comes to Perplexity’s ad business, the platform is at a crossroads

The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.