Offer extended:

Lock in a year of Digiday+ for 35% less. Ends June 5.

SUBSCRIBE

Facebook’s rapture: A bug is saying perfectly healthy people are dead

Facebook is “killing off people.”

A widespread bug on Facebook was listing perfectly living people as dead on Friday, marking their timelines with a note in memoriam.

All over Twitter, people are reporting getting a banner on top of their profiles that indicate that the profile is memorialized: It says its to remember the profile-owner. “We hope people who love [name] will find comfort in the things others share to remember and celebrate her life.”

Multiple people associated with the Hillary Clinton bid for President reported getting hit with the bug — and said that “this was their hell” any way.

Taylor Lorenz, director of emerging platforms at The Hill, said she first thought it was some “targeted campaign against liberal people,” since most people she saw were “dead” were pro-Clinton. “But then I realized it’s on my account, and I only use Facebook to share pictures of myself. I’m not very political.”

Mark Zuckerberg, the CEO of Facebook, is also “dead.” Those of us who are left behind will begin picking up the pieces as best we can. 

More in Marketing

Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web

The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.

OpenAI turns on cost-per-action ads inside ChatGPT

Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.

Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value

An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.