AI Marketing Strategies | NYC

Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more

SECURE SEAT

Facebook’s rapture: A bug is saying perfectly healthy people are dead

Facebook is “killing off people.”

A widespread bug on Facebook was listing perfectly living people as dead on Friday, marking their timelines with a note in memoriam.

All over Twitter, people are reporting getting a banner on top of their profiles that indicate that the profile is memorialized: It says its to remember the profile-owner. “We hope people who love [name] will find comfort in the things others share to remember and celebrate her life.”

Multiple people associated with the Hillary Clinton bid for President reported getting hit with the bug — and said that “this was their hell” any way.

Taylor Lorenz, director of emerging platforms at The Hill, said she first thought it was some “targeted campaign against liberal people,” since most people she saw were “dead” were pro-Clinton. “But then I realized it’s on my account, and I only use Facebook to share pictures of myself. I’m not very political.”

Mark Zuckerberg, the CEO of Facebook, is also “dead.” Those of us who are left behind will begin picking up the pieces as best we can. 

More in Marketing

Inside the brand and agency scramble for first-party data in the AI era

Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.

What does media spend look like for 2026? It could be worse — and it might be

Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.