Facebook’s rapture: A bug is saying perfectly healthy people are dead

Facebook is “killing off people.”

A widespread bug on Facebook was listing perfectly living people as dead on Friday, marking their timelines with a note in memoriam.

All over Twitter, people are reporting getting a banner on top of their profiles that indicate that the profile is memorialized: It says its to remember the profile-owner. “We hope people who love [name] will find comfort in the things others share to remember and celebrate her life.”

Multiple people associated with the Hillary Clinton bid for President reported getting hit with the bug — and said that “this was their hell” any way.

Taylor Lorenz, director of emerging platforms at The Hill, said she first thought it was some “targeted campaign against liberal people,” since most people she saw were “dead” were pro-Clinton. “But then I realized it’s on my account, and I only use Facebook to share pictures of myself. I’m not very political.”

Mark Zuckerberg, the CEO of Facebook, is also “dead.” Those of us who are left behind will begin picking up the pieces as best we can. 

More in Marketing

Kroger’s AI shopping assistant has ads at launch

Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.

OpenAI brings product carousels to ChatGPT ads

It builds on OpenAI’s product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.