At the end of every Project Runway episode, contestants sit nervously as their work is judged by the show’s hosts Heidi Klum and Tim Gunn. Whether or not it meets their approval, contestants still might make a sale: Viewers who like the outfit can now buy the very ensemble featured on the show — the very next day.
Project Runway has tapped eBay, the online auction site, to sell contestants’ pieces straight off the runway, for the first time.
To read the rest of this story, visit Glossy.co.
More in Marketing
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games.
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.
X’s latest brand safety snafu keeps advertisers at bay
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.