Connect with execs from Axios, The New York Times, Paramount and more.
Durex wants to heighten your pleasure, I mean awareness, with its #1Share1Condom campaign.
The condom brand is marking World Aids Day on Dec. 1 with a simple social campaign to supply condoms to HIV prevention programs. Using their fun site 1share1condom.com, which features cute inflating condom GIFs, you can share one of the many facts about HIV and AIDS they have listed on the easy-to-use site on Facebook, Twitter or Chinese social network Renren and Durex will donate a condom to an HIV prevention program.
Beyond the social element, the campaign is a very smart way to ignite conversation around prevention. The idea of the #1Share1Condom campaign is to raise global awareness of HIV and AIDS by creating an online conversation. Durex’s goal is to get 2.5 million (the same number of people infected with HIV last year) facts shared and condoms donated. So far 700,000 HIV and AIDS facts have been shared and condoms donated.
So share a fact with your Twitter followers and Facebook friends and help an important cause.
Screengrab via www.1share1condom.com, main story image via Shutterstock
More in Marketing
D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing
Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.
OpenAI set to expand ads to France, Germany and Ireland
The ads solutions vacancies in those markets signify that OpenAI will have achieved a presence in every major global advertising region within less than a year.
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.