Dunder Mifflin Crowdsources Super Bowl Ad

You know the crowdsourcing thing has jumped the shark when even a fictioinal brand  turned real brand is in on the action.

Everyone’s favorite fake paper brand Dunder Mifflin is turning to the crowd for its Super Bowl ad. The NBC TV series “The Office” made Dunder Mifflin a household brand name, so naturally NBC partnered with the Quill.com division of Staples to make the Dunder Mifflin paper brand a reality in 2011.

This year, the real-fake brand expanded its product line to include all kinds of office supplies, like sticky notes, legal pads, coffee mugs and tissues. And as part of its expansion and attempt at solidifying itself as a real-deal brand, Dunder Mifflin is opening up a contest to create its Super Bowl ad.

Dunder Miffling is joining brands like  Lincoln and Dorritos that are also crowdsourcing their ads this year, and Dannon, Pepsi and Chevrolet, that all crowdsourced Super Bowl ads last year. Oh and Pepsi is even crowdsourcing the half-time show this year.

Using the crowdsourcing platform Tongal, creatives can pitch their ideas for the change to get their work aired during one of the most hyped advertising events of the year, the Superbowl, and $15,000. So creatives, get your Michael Scott on and good luck.

Image via Flickr/ methodshop.com

https://digiday.com/?p=29557

More in Marketing

‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness

AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts.

The header image shows a silhouette of a mans head.

Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer

In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a DTC investor on what it’s like to work with founder-influencers and why it’s a difficult balance to navigate. 

Ad execs sound the alarm over Google’s risky Privacy Sandbox terms

Google’s Privacy Sandbox outage sparks contractual concerns since its terms of service leave users footing the bill even when it doesn’t work.