Dunder Mifflin Crowdsources Super Bowl Ad

You know the crowdsourcing thing has jumped the shark when even a fictioinal brand  turned real brand is in on the action.

Everyone’s favorite fake paper brand Dunder Mifflin is turning to the crowd for its Super Bowl ad. The NBC TV series “The Office” made Dunder Mifflin a household brand name, so naturally NBC partnered with the Quill.com division of Staples to make the Dunder Mifflin paper brand a reality in 2011.

This year, the real-fake brand expanded its product line to include all kinds of office supplies, like sticky notes, legal pads, coffee mugs and tissues. And as part of its expansion and attempt at solidifying itself as a real-deal brand, Dunder Mifflin is opening up a contest to create its Super Bowl ad.

Dunder Miffling is joining brands like  Lincoln and Dorritos that are also crowdsourcing their ads this year, and Dannon, Pepsi and Chevrolet, that all crowdsourced Super Bowl ads last year. Oh and Pepsi is even crowdsourcing the half-time show this year.

Using the crowdsourcing platform Tongal, creatives can pitch their ideas for the change to get their work aired during one of the most hyped advertising events of the year, the Superbowl, and $15,000. So creatives, get your Michael Scott on and good luck.

Image via Flickr/ methodshop.com


More in Marketing

Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment

When it comes to agencies, both of Meta’s older sibling social media platforms may be past their primes.

The DoJ’s antitrust battle with Google underlines Big Tech’s preference for secrecy, a growing bugbear for advertisers

The legal battle sees Apple and Google et al attempt to conceal their inner workings, developments that mirror the experience of their media customers.

Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools

“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”