Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
You know the crowdsourcing thing has jumped the shark when even a fictioinal brand turned real brand is in on the action.
Everyone’s favorite fake paper brand Dunder Mifflin is turning to the crowd for its Super Bowl ad. The NBC TV series “The Office” made Dunder Mifflin a household brand name, so naturally NBC partnered with the Quill.com division of Staples to make the Dunder Mifflin paper brand a reality in 2011.
This year, the real-fake brand expanded its product line to include all kinds of office supplies, like sticky notes, legal pads, coffee mugs and tissues. And as part of its expansion and attempt at solidifying itself as a real-deal brand, Dunder Mifflin is opening up a contest to create its Super Bowl ad.
Dunder Miffling is joining brands like Lincoln and Dorritos that are also crowdsourcing their ads this year, and Dannon, Pepsi and Chevrolet, that all crowdsourced Super Bowl ads last year. Oh and Pepsi is even crowdsourcing the half-time show this year.
Using the crowdsourcing platform Tongal, creatives can pitch their ideas for the change to get their work aired during one of the most hyped advertising events of the year, the Superbowl, and $15,000. So creatives, get your Michael Scott on and good luck.
Image via Flickr/ methodshop.com
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.