Seven passes left to attend the Digiday Publishing Summit
You know the crowdsourcing thing has jumped the shark when even a fictioinal brand turned real brand is in on the action.
Everyone’s favorite fake paper brand Dunder Mifflin is turning to the crowd for its Super Bowl ad. The NBC TV series “The Office” made Dunder Mifflin a household brand name, so naturally NBC partnered with the Quill.com division of Staples to make the Dunder Mifflin paper brand a reality in 2011.
This year, the real-fake brand expanded its product line to include all kinds of office supplies, like sticky notes, legal pads, coffee mugs and tissues. And as part of its expansion and attempt at solidifying itself as a real-deal brand, Dunder Mifflin is opening up a contest to create its Super Bowl ad.
Dunder Miffling is joining brands like Lincoln and Dorritos that are also crowdsourcing their ads this year, and Dannon, Pepsi and Chevrolet, that all crowdsourced Super Bowl ads last year. Oh and Pepsi is even crowdsourcing the half-time show this year.
Using the crowdsourcing platform Tongal, creatives can pitch their ideas for the change to get their work aired during one of the most hyped advertising events of the year, the Superbowl, and $15,000. So creatives, get your Michael Scott on and good luck.
Image via Flickr/ methodshop.com
More in Marketing
With a new partnership, Vegamour is betting on LinkedIn as the next big social platform
On Thursday, Vegamour announced Innocos founder Iryna Kremin as its first “chief LinkedIn officer.”
Digiday’s definitive list for what’s in and out after Google’s antitrust search remedies ruling
Earlier this week, Judge Amit Mehta issued his long-awaited remedies ruling in the Department of Justice’s search antitrust case against Google, stopping short of a forced sale of key assets, such as Android and Chrome.
On Amazon, the ‘Made in USA’ boom fizzles as price wins out
New data from Momentum Commerce, a retail consultancy, shows that searches for “Made in America” products have collapsed since the spring.