for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
There is a new kind of breakfast war waging, and it has nothing to do with McMuffins.
Shortly after Kellogg Co. decided pull all ads from Breitbart News over the so-called “alt-right” publisher’s tendency to spread hate speech, the conservative news giant struck back with a call to boycott the brand.
It didn’t take long for twin hashtags to break out: On the pro-Breitbart side there’s #DumpKellogs, in the other camp there’s #BreitbartCereals.
First, the alt-righters!
This fellow is sticking it to liberals by ruining his plumbing:
#DumpKelloggs: Breakfast Brand Blacklists Breitbart, Declares Hate for 45,000,000 Readers – Breitbart https://t.co/idqNFqCpCM pic.twitter.com/jAzODHXBas
— Redskin Ted (@4everAPatriot) November 30, 2016
A confusing “immigrant for Trump” has cuck-oo for boycotts:
I am Boycotting @KelloggsUS, Join #DumpKelloggs, Vote with Your Wallet https://t.co/M5F99rzG78
— Immigrants☆4☆Trump (@immigrant4trump) November 30, 2016
Here’s someone who has a PhD in … something!
We buy stuff…#MAGA#DumpKelloggs: Breakfast Brand Blacklists Breitbart, Declares Hate for 45,000,000 Readers https://t.co/uyl1NFcK3I pic.twitter.com/mXgxhCNXwQ
— Linda Suhler, Ph.D. (@LindaSuhler) November 30, 2016
And now some cold hard numbers (from one brief moment in time):
https://twitter.com/TEN_GOP/status/804137252779606020
That was fun.
Here, now, is the direction lefties have taken, embracing fully the #BreitbartCereals hashtag, even if, technically speaking, the cereals they spoof are not all in the Kellogg’s family. Regardless of which side you’re on here, it’s hard to argue against the fact that liberals a just, well, funnier. At least that will help them to keep them from crying after they’re stripped of their rights:
We’ll let these go without comment
Except to say that none of these cereals are Kellogg’s brand cereals. Come on liberals, if you’re going to call someone a racist, at least get the details right:
[S] #BreitbartCereals pic.twitter.com/zUOsxxQFGA
— Paul and Storm (@paulandstorm) December 1, 2016
https://twitter.com/thenateralph/status/804128586248486912
https://twitter.com/puppymnkey/status/804152972032753665
https://twitter.com/HawkinsUSA/status/804163148169220096
#BreitbartCereals Frosted Shredded Rights
— Mark Negie (@mark_negie) December 1, 2016
Now, if you need us, we’ll be eating some yogurt. Certainly there’s nothing polarizing about yogurt, right? Right?
More in Marketing
X upgrades its ad platform in long overdue overhaul
This is the platform’s biggest update in its history, having previously been criticized for not keeping up with peers on performance.
Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural
Day 2’s interviews featured Molly Battin of The Home Depot, Kirk McDonald of Sundial Media Group, and Omnicom Media’s Joanna O’Connell.
Meta opens its ad ecosystem to third-party AI tools
The platform is introducing Meta ads AI connectors, as part of its broader AI push to make campaign management easier.