Digiday’s coverage of SXSW, which runs March 7-11 in Austin, Texas, is sponsored by Dstillery, the pioneer in audience targeting for brands.
South by Southwest is, on its face, a pretty nice event to attend. There are great speakers, free food and drink wherever you turn, great bands and interesting people. You’d think attendees would thank their creator for putting them in a position where it’s possible for them to do something like this — and, more often than not, have their employers foot the bill. You’d be wrong. The unofficial sport of SXSW is complaining about SXSW. Here’s what the people of SXSW complain about:
Hotel WIFI is officially worse than cell service at #SXSW. Hilton: 7Mbps down. AT&T: 13Mbps down. Cell is much improved since 2008.
— benhuh (@benhuh) March 9, 2014
Crowds and drunks
Calling it s night. Sxsw crowds are scary. Especially when they are inebriated. — Michelle K. Dinh (@mkdinh) March 9, 2014
SXSW…. Because the world needs more empty marketing speak from ad agencies pic.twitter.com/6BGdKlq7bw
— Bob Bonner (@RBonner_) March 7, 2014
Ad agencies and their clients
When ad agencies and brand managers take over your film festival, you can officially say SXSW is dead.
— McSand Films (@mcsandfilms) March 8, 2014
The dearth of real nerds
The presence of hip people and hip things
Oh my god I can’t even take anymore hipness.
— Ari Paparo (@aripap) March 11, 2014
Google Glass wearers
Just spotted the first douche bag wearing google glass #sxsw
— Cory Key (@pleekabar) March 7, 2014
All the brands here
Having to walk
Parties they voluntarily went to where they were provided free food and drink
Not constantly eating
I’ve seen so many sad, patchy beards in Austin, it’s like puberty quit before finishing the job. #SXSW
— Jenny Johnson (@JennyJohnsonHi5) March 8, 2014
Inaccurate GPS on shuttle buses
Waiting in line for sessions
Men with poor aim
Having to wait for a taxi at the airport
Uber surge pricing
People who leave sessions early
I don’t understand why people start leaving sessions when the Q&A starts at #sxsw. We got 20 people outside who wish they were in here.
— Chad Parizman (@CParizman) March 9, 2014