Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens.
Your Twitter feed has undoubtedly been clogged up by Advertising Week tweets (and maybe the occasional “Breaking Bad” spoiler). People are diligently promoting their company’s panels; folks are tweeting sound bites from sessions. We took the time to sift through all the day-one Advertising Week chatter to highlight some of the more entertaining tidbits. Our five favorite tweets from today:
Mike Monello, @mikemonello
Do the panels and presentations at Advertising Week fall under the category of “native advertising”? #AWX
— Michael Monello (@mikemonello) September 23, 2013
Michael Learmonth, @learmonth
Dude just introduced himself to me as a ‘tweetologist’ #advertisingweek
— Michael Learmonth (@learmonth) September 23, 2013
Laura E A., @leauncc
Count of Google glasses = 1, Day 1 before noon. #AWX @advertisingweek
— Laura E A. (@leauncc) September 23, 2013
Lane Karczewski, @LaneKARCH
Advertising Week seems like the slightly uglier, less fun version of SXSW, which is the slightly uglier, less fun version of Cannes. Right?
— Lane Karczewski (@LaneKARCH) September 23, 2013
Francis, Gosselin, @monsieurgustave
“I look back, I see a bunch of white guys drinking scotch and smoking at 11am? Is technology really the changing factor here?” #AWX #nowifi
— Francis Gosselin (@monsieurgustave) September 23, 2013
More in Marketing
Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season
Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.
Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models
Omar Tawakol wants to improve advertising within the streaming world, and is working with advertisers and publishers to improve that experience.
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Marketers across the industry want to use AI to cut down on time spent in creative production. It’s not so simple in practice.