Dove’s ‘Real Beauty Sketches’ Gets Parody Treatment

Dove has a hit on its hands with the “Real Beauty Sketches” campaign by Ogilvy Brazil, which involved a forensic artist drawing real women according to how they described themselves and then how someone else described them. It’s a poignant video series that highlights the issue of women’s tendency to view themselves critically and not see their own beauty.

You know a campaign has broken through in culture when it gets the honor of being spoofed. Online sketch comedy group New Feelings Time Comedy has taken it upon themselves to make an awesome parody of the Dove campaign. The emotional and serious tone of the original version was clearly ripe for this kind of remake, which shows how men would fare in the same self-esteem experiment.

The parody video demonstrates how men have the exact opposite problem of women: they all think they are Brad Pitt and that their best features are their “bulge” and their “perfect teeth.” The women who then describe how they see these men have a very different view and use words like “rapey” and “something out of Mordor” to describe them. It’s pretty funny.

The nice thing about great ad spoofs like this is that they bring more attention to the original campaign. Remember all of the spoofs of the Brad Pitt Chanel No. 5 ad? While that was just plain bad spot to begin with, at least all of the spoofs brought the brand a lot of attention. But you know what Oscar Wilde said: the only thing worse than being talked about is not being talked about.

More in Marketing

Cannes Briefing: What to expect out of Cannes Lions 2024

The Cannes Lions Festival’s evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year.

Inside Publicis Groupe’s closed-door Cannes AI push

Publicis Groupe plans to use the week to emphasize its AI expertise and entice its existing client roster to invest more heavily in the space.

Digiday Podcast at Cannes Lions: Why Hilton CMO Mark Weinstein says the ‘hot air’ AI hype cycle isn’t over yet

No doubt, marketers have found uses for gen AI beyond social copy and internal content creation, but it’s yet to be said if AI will reach an inflection point at this year’s Cannes Lions.