The coolest shoe on the street is a 44-year-old from an earlier era.
The Adidas Stan Smith seems suddenly ubiquitous, but its rise hasn’t been as sudden as it seems. Adidas had already sold more than 40 million pairs of the shoes, when it decided to breathe new life into an old classic by first completely wiping it off the market in 2012 and then reintroducing it with careful, almost surgical precision in 2014. This was accompanied by an aggressive marketing push, with social media celebs and influencers such as Celine designer Phoebe Philo and singer Pharrell Williams at the forefront.
To read the rest of this story, please visit Glossy.
-
Health app makers are on notice amid FTC data rule refresh, but some privacy experts say the regulator has gone too far
The Federal Trade Commission will begin applying an old rule governing health data privacy and security. Some privacy experts say it's a convoluted approach that already is causing confusion.
-
‘I’m ambitious for us’: How Peloton CMO Dara Treseder made community her selling point
A year into her role as Peloton's svp and head of global marketing, Dara Treseder discusses spinning storytelling in service of community.
-
How Salesforce is gathering its own customer data through its new streaming video play
Salesforce is combining data from Salesforce+ with data gathered from sales and customer service channels viewers inside its customer data platform.
-
SponsoredHow legacy publishers are transforming into profitable streaming channels
Navdeep Saini, co-founder and CEO, DistroScale, parent company of DistroTV Connected TV (CTV) has become one of the fastest developing channels in advertisers’ marketing mix today. The pandemic led to an increase in CTV consumption, with 75% of consumers watching more streaming content than before quarantines set in. With streaming viewership continuing to gain momentum, […]
-
‘We’re all figuring out what our new reality is’: How DTC underwear brand Thinx is diversifying its media mix with more OOH
As a cookieless future and Apple's data privacy updates loom over advertisers, at least one DTC brand is diversifying its ad spend by doubling down on OOH efforts.
-
Pay On Demand: Immediate payment for work growing in popularity as tech companies fight for talent
On-demand pay could be just the ticket for industries like the restaurant business struggling to find and keep workers in key roles.
