Insights from CTV leaders at Dentsu, Horizon Media and more

The coolest shoe on the street is a 44-year-old from an earlier era.
The Adidas Stan Smith seems suddenly ubiquitous, but its rise hasn’t been as sudden as it seems. Adidas had already sold more than 40 million pairs of the shoes, when it decided to breathe new life into an old classic by first completely wiping it off the market in 2012 and then reintroducing it with careful, almost surgical precision in 2014. This was accompanied by an aggressive marketing push, with social media celebs and influencers such as Celine designer Phoebe Philo and singer Pharrell Williams at the forefront.
To read the rest of this story, please visit Glossy.
More in Marketing

Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel
Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.

Bold Calls for the back half of 2025
Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next.