Domino’s To Feed Startups, One Pie At A Time
Pizza, not necessity, is the mother of invention. At least that’s the idea behind Domino’s Pizza campaign “Powered by Pizza.”
With the help of agency CP+B, the fast food pizza chain is offering to feed 30 startups with “pizzavestments” – $500 Domino’s gift cards – because startup life often involves late nights of working non-stop and ordering pizza for everyone to eat while they continue to work.
“This campaign was born out of Domino’s own history,” said Matt Talbot, creative director at CP+B. “They have an interesting statistic: About 90 percent of Domino’s franchise owners started as entry-level workers, as delivery guys, and worked their way up. So the idea started as feeding the American dream within their own organization and then expanded to pizza’s presence in other companies’ pursuits of the American dream.”
Domino’s is determining which 30 startups to reward with these pizzavestments. Toward that end, CP+B’s research of American startups will be identifying those that have “innovative business models or focus on products, tech or hard goods, that are made in America,” as Talbot explained.
Dominos has already given a handful of startups these pizzavestment gift cards, including consumer feedback startup Blacklist, and Duolingo, a language-education and crowdsourcing translation startup.
As part of the campaign, Domino’s is also partnering with crowd-funding site Indiegogo to reward people who support startups. People who pledge to support certain Indiegogo projects will be eligible for “Powered by Pizza Perks” in the form of Domino’s gift cards if the projects reach their funding goals.
Domino’s is asking people to use the hashtag #PoweredByPizza on Facebook, Twitter and Instagram to share their innovation-and-pizza-related moments and thoughts.
RT if pizza has gotten you through some late nights. @Reply if tonight might be one of those nights. #poweredbypizza pic.twitter.com/DU1uNPJ8Lt
— Domino’s Pizza (@dominos) August 5, 2013
-
‘A gold rush moment’: Apple’s Reality Pro revives marketers’ AR ambitions
It adds a whole new meaning to the term “second screen."
-
Culture Brands’ Eunique Jones Gibson wants to help brands uplift, empower stories for African Americans
When Eunique Jones Gibson, founder of the Black-owned marketing agency Culture Brands, launched her agency in 2017, the 39-year-old business leader wanted to demonstrate that she could ignite conversation, introspection and social change in the industry.
-
Danone’s Light + Fit brand invests in digital video ad spend, but won’t let go of linear TV
Danone-owned yogurt brand Light + Fit is doubling down on its streaming ad strategy, including investing in Netflix for the first time.
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets.
-
The ANA parts ways with PwC in its ongoing ad tech transparency project
Sources claim the trade organization ended the relationship amid frustration with developments.
