9 spots left:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Site Makes Violence Against Women Personal

Here’s a scary and sad statistic: In Canada, an act of violence is committed against women every second. That’s why Interval House, a center for abused women and children — with the help of agency Union — has created a site that makes violence against women hit home for everyone.

The site is called “Every Second Matters,” and it connects to your Facebook account to create a changing collage of images of your female Facebook friends. Along with the sound of a ticking clock and the changing billboard of female friends’ faces, you are bluntly asked, “Who has to be affected for you to care?”

It’s a powerful message that uses your social network to put real faces on the abuse of women. You can also donate to Interval House on the site by “buying a second.” Try out the site for yourself.

 Screen Shot 2013-10-11 at 1.07.42 PM

 

More in Marketing

OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad

OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.

The case for and against AI token capping

Apple is placing strict limits on its staffers’ AI token consumption. Should the marketing sector take a similar path?

reddit revenue

Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round

Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.