SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Site Makes Violence Against Women Personal

Here’s a scary and sad statistic: In Canada, an act of violence is committed against women every second. That’s why Interval House, a center for abused women and children — with the help of agency Union — has created a site that makes violence against women hit home for everyone.

The site is called “Every Second Matters,” and it connects to your Facebook account to create a changing collage of images of your female Facebook friends. Along with the sound of a ticking clock and the changing billboard of female friends’ faces, you are bluntly asked, “Who has to be affected for you to care?”

It’s a powerful message that uses your social network to put real faces on the abuse of women. You can also donate to Interval House on the site by “buying a second.” Try out the site for yourself.

 Screen Shot 2013-10-11 at 1.07.42 PM

 

More in Marketing

Some TikTok Shop sellers pull back as the platform moves to end independent shipping in the U.S.

TikTok Shop’s move to end independent shipping is pushing some U.S. brands to scale back or exit the platform.

Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads

To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.

Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest

Up until a few days ago, Target and other major employers in Minnesota had refrained from speaking out on ICE’s presence in the state.