Here’s a scary and sad statistic: In Canada, an act of violence is committed against women every second. That’s why Interval House, a center for abused women and children — with the help of agency Union — has created a site that makes violence against women hit home for everyone.
The site is called “Every Second Matters,” and it connects to your Facebook account to create a changing collage of images of your female Facebook friends. Along with the sound of a ticking clock and the changing billboard of female friends’ faces, you are bluntly asked, “Who has to be affected for you to care?”
It’s a powerful message that uses your social network to put real faces on the abuse of women. You can also donate to Interval House on the site by “buying a second.” Try out the site for yourself.

More in Marketing
Why brands are running to Strava
Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.
Tariffs forced Temu to slash its U.S. ad spend on nearly every platform
The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.
Why DSW and other brands are pivoting back to ‘old’ marketing tactics
Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.