Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Here’s a scary and sad statistic: In Canada, an act of violence is committed against women every second. That’s why Interval House, a center for abused women and children — with the help of agency Union — has created a site that makes violence against women hit home for everyone.
The site is called “Every Second Matters,” and it connects to your Facebook account to create a changing collage of images of your female Facebook friends. Along with the sound of a ticking clock and the changing billboard of female friends’ faces, you are bluntly asked, “Who has to be affected for you to care?”
It’s a powerful message that uses your social network to put real faces on the abuse of women. You can also donate to Interval House on the site by “buying a second.” Try out the site for yourself.

More in Marketing
Google search loses its free pass with buyers
Google search was the line item buyers never questioned. That’s changing.
Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months
Customers who use Alexa for Shopping are spending 50% more than those who don’t.
Amid growing tension over workplace AI, agencies have a window to reimagine staffing
AI agents are becoming common among agencies, but most companies haven’t grasped their potential to reshape teams.