Site Makes Violence Against Women Personal

Here’s a scary and sad statistic: In Canada, an act of violence is committed against women every second. That’s why Interval House, a center for abused women and children — with the help of agency Union — has created a site that makes violence against women hit home for everyone.

The site is called “Every Second Matters,” and it connects to your Facebook account to create a changing collage of images of your female Facebook friends. Along with the sound of a ticking clock and the changing billboard of female friends’ faces, you are bluntly asked, “Who has to be affected for you to care?”

It’s a powerful message that uses your social network to put real faces on the abuse of women. You can also donate to Interval House on the site by “buying a second.” Try out the site for yourself.

 Screen Shot 2013-10-11 at 1.07.42 PM

 

More in Marketing

ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules

OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.

TikTok now has a seat next to Amazon and Walmart in RFPs

TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it.

Walmart executives see the promise of AI, but also the costs

Walmart is cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag.