Site Makes Violence Against Women Personal

Here’s a scary and sad statistic: In Canada, an act of violence is committed against women every second. That’s why Interval House, a center for abused women and children — with the help of agency Union — has created a site that makes violence against women hit home for everyone.

The site is called “Every Second Matters,” and it connects to your Facebook account to create a changing collage of images of your female Facebook friends. Along with the sound of a ticking clock and the changing billboard of female friends’ faces, you are bluntly asked, “Who has to be affected for you to care?”

It’s a powerful message that uses your social network to put real faces on the abuse of women. You can also donate to Interval House on the site by “buying a second.” Try out the site for yourself.

 Screen Shot 2013-10-11 at 1.07.42 PM

 

More in Marketing

‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars

For now, LLMs are being used as accelerants, not decision makers. They compress workflows. They do not spend the ad dollars

Walmart says ‘open partnerships’ are central to its AI strategy, while Amazon goes it alone

Walmart and Google have announced a partnership that brings the retailer’s shopping experience inside Google’s AI assistant, Gemini.

The case for and against influencer-led Super Bowl ads

Inside the Super Bowl ad debate: Celebrities offer mass appeal, but creators provide better engagement.