Site Makes Violence Against Women Personal

Here’s a scary and sad statistic: In Canada, an act of violence is committed against women every second. That’s why Interval House, a center for abused women and children — with the help of agency Union — has created a site that makes violence against women hit home for everyone.

The site is called “Every Second Matters,” and it connects to your Facebook account to create a changing collage of images of your female Facebook friends. Along with the sound of a ticking clock and the changing billboard of female friends’ faces, you are bluntly asked, “Who has to be affected for you to care?”

It’s a powerful message that uses your social network to put real faces on the abuse of women. You can also donate to Interval House on the site by “buying a second.” Try out the site for yourself.

 Screen Shot 2013-10-11 at 1.07.42 PM

 

More in Marketing

In Graphic Detail: LLMs keep citing YouTube in search results

The videos getting cited reveal how different AI search can be from traditional Google search.

Marketers have bought into microdramas — but a lack of ROI might make them irrelevant

Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.

Some marketers see ‘no ceiling’ for beauty brands advertising in sports

By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.