Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Here’s a scary and sad statistic: In Canada, an act of violence is committed against women every second. That’s why Interval House, a center for abused women and children — with the help of agency Union — has created a site that makes violence against women hit home for everyone.
The site is called “Every Second Matters,” and it connects to your Facebook account to create a changing collage of images of your female Facebook friends. Along with the sound of a ticking clock and the changing billboard of female friends’ faces, you are bluntly asked, “Who has to be affected for you to care?”
It’s a powerful message that uses your social network to put real faces on the abuse of women. You can also donate to Interval House on the site by “buying a second.” Try out the site for yourself.
More in Marketing
How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.