10 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Site Makes Violence Against Women Personal

Here’s a scary and sad statistic: In Canada, an act of violence is committed against women every second. That’s why Interval House, a center for abused women and children — with the help of agency Union — has created a site that makes violence against women hit home for everyone.

The site is called “Every Second Matters,” and it connects to your Facebook account to create a changing collage of images of your female Facebook friends. Along with the sound of a ticking clock and the changing billboard of female friends’ faces, you are bluntly asked, “Who has to be affected for you to care?”

It’s a powerful message that uses your social network to put real faces on the abuse of women. You can also donate to Interval House on the site by “buying a second.” Try out the site for yourself.

 Screen Shot 2013-10-11 at 1.07.42 PM

 

More in Marketing

Creators are moving into brands’ AI search playbooks

As brands race to show up in AI-generated answers, creators are becoming part of the strategy.

Target plans to lower prices after receiving almost $1 billion in tariff refunds

Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.

OpenAI’s ads business hits Europe at the six month mark

OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.