Thinking like an independent agency

Join us in NYC this Thursday, July 23 from 5-8 p.m.

RSVP

Site Makes Violence Against Women Personal

Here’s a scary and sad statistic: In Canada, an act of violence is committed against women every second. That’s why Interval House, a center for abused women and children — with the help of agency Union — has created a site that makes violence against women hit home for everyone.

The site is called “Every Second Matters,” and it connects to your Facebook account to create a changing collage of images of your female Facebook friends. Along with the sound of a ticking clock and the changing billboard of female friends’ faces, you are bluntly asked, “Who has to be affected for you to care?”

It’s a powerful message that uses your social network to put real faces on the abuse of women. You can also donate to Interval House on the site by “buying a second.” Try out the site for yourself.

 Screen Shot 2013-10-11 at 1.07.42 PM

 

More in Marketing

Five things the World Cup taught marketers about creators 

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece.

Walmart reveals soccer fans’ World Cup shopping habits

New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.

Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom

This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.