Turns out for all their talk of data-driven marketing, executives at brands are feeling a crisis of confidence when it comes to the data they collect and whether they’re even using it right.

That’s the big takeaway from original research conducted by Digiday in September, when executives from brands joined us in New York for a one-day event to figure out the future of data-driven marketing. While at the event, we asked them about how they felt about their current data driven approaches.

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