Digiday Podcast at Cannes: How Uber Ads is tackling programmatic challenges and AI innovations

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
We’re on day three of Cannes, joined by Megan Ramm, global director and head of CPG partnerships at Uber, for this episode of the Digiday at Cannes podcast.
This is Uber Ads’ second year in business and, simultaneously, its second year at Cannes. Just a few days ago, the company announced that it was expanding its programmatic ad business to include partnerships with demand-side platforms like The Trade Desk, Yahoo’s DSP and Google’s Display & Video 360. As of late, programmatic has had a rough go with shrinking ad budgets, uproar around made-for-advertising sites and more.
As Uber Ads continues to grow its business, Ramm stopped by the Digiday Podcast at Cannes to talk about Uber’s approach to challenges in programmatic, the rise of artificial intelligence and the company’s trajectory.
Recorded in Spotify’s studio on the beach at Cannes Lions, tune into the conversation with Ramm.
More in Marketing

TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle.

Sam’s Club sees initial success with digital checkout
Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers.

How employment is projected to transform in media during the AI era
Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.