Remember when you lay on your back and stared at the clouds to while away your childhood boredom? You can do that again — on your computer.
Delta and Wieden + Kennedy New York are on a mission to find the world’s most bored person and give them something to do. The campaign is “CloudGazer,” a new game where players are challenged to explore a giant blue sky filled with clouds.
Swipe to move around, and click or tap the clouds to get points. The more clouds you tap, the higher your score. Go inactive for longer than 30 seconds and your game ends.
If you have the highest score when the contest draws to a close, you win what Delta is calling an “unbored” flight — a roundtrip flight to anywhere the airline flies. “Weirdly, boredom seemed like the most fun way into the idea of entertainment,” said Sean McLaughlin, creative director on Delta at Wieden.
To seed the message, Delta and Wieden are going to be responding to people on Twitter that claim they’re “bored,” with a link to the game that you’d only play if you had a lot of time on your hands.
The campaign shows off Delta Studio, the airline’s new range of in-flight entertainment options. The brief told Wieden to introduce Delta Studio to consumers — a new gambit from the airline that offers free content like movies, TV, HBO and music onboard.
It’s the latest boringly creative effort from an airline brand. Last month, Virgin made an effort to show off how terrible flying any other airline is with a six-hour movie called “Blah Airlines.”
Why health care network Tia wants to reach women through OOH, social media
Aside from boosting brand awareness, Tia is approaching its marketing with a mission: inspire women to encourage systemic change regarding how they are treated in health care and combat medical gaslighting.
Lime’s new ad campaign puts efficiency on par with sustainability
Lime's latest campaign in Berlin and Washington, D.C. and San Francisco continues the company's focus on local markets.
Why Netflix, Paramount+ and other streaming services are borrowing from gaming IP as the media wars heat up
Consumers’ rabid interest in gaming IP has effects beyond streaming numbers. The popularity of game-inspired shows can flow back into the games themselves, as shown by the sharp increase in Cyberpunk 2077 activity following the release of “Cyberpunk: Edgerunners” in September.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors
As travel, and travel tourism, return to pre-pandemic levels, New Orleans is leveraging AR/VR technology marketing to stand out and capture more traveler attention.
Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements
The success of recent brand activations is evidence that media and entertainment brands are the companies best equipped to build metaverse spaces that can dodge online skepticism, thanks to their wealth of owned IP.