Delta Channels the ’80s for Its New Safety Video

Delta’s new ’80s-themed in-flight safety video features totally rad mullets, gnarly neon chairs, leg warmers and, like, Alf wearing an oxygen mask. Tubular! You don’t have to wait till your next flight to see it either. It was uploaded to YouTube yesterday. Here are some highlights.

First, some cute girls with side-ponytails roll their eyes at you:
Screen Shot 2014-01-28 at 2.54.24 PM

Next, there’s an appearance by one of the original members of Devo, Gerald Casale. He is asked to store his Devo-hat under the seat in front of him. Presumably his whip didn’t make it past the TSA:

Screen Shot 2014-01-28 at 5.38.43 PM

Then, Alf has to wait for his oxygen mask to be attached:

Screen Shot 2014-01-28 at 2.51.24 PM

Remember Teddy Ruxpin?
Screen Shot 2014-01-28 at 5.33.26 PM

And, oh yeah, Kareem Abdul Jabbar is your co-pilot. What could possibly go wrong?:
Screen Shot 2014-01-28 at 5.28.57 PM

Like, omigod, we totally dig those nails to the max:
Screen Shot 2014-01-28 at 5.25.37 PM

Even a much younger Deltalina, the infamous “smoking is not allowed” finger-wagger from an older Delta in-flight safety video, makes an appearance as a little girl. We’re not sure if that’s cute or creepy though.


Silly in-flight videos are officially a thing now. The 2008 Delta video that launched Deltalina into stewardess superstardom has garnered more than 3 million views on YouTube. However, other airlines may still have Delta beat: a new in-flight video full of dance videos released three months ago by Virgin America already has 8 million YouTube views. This Air New Zealand video, chock-full of Lord of the Rings references from October 2012 has more than 11 million views.

So far, Delta’s ’80s video — which was made to commemorate the fact that the airline’s first safety video was made in that decade — has received more than 5,000 views since being posted yesterday. Comments on the video range from, “BEST. SAFETY. VIDEO. EVER.” to “this is so bad…” but most seem to appreciate the airline’s effort. One thing’s for certain: This was a big missed opportunity to soundtrack a safety video with “Safety Dance.”

More in Marketing

Inside X’s latest, desperate attempt to beguile advertisers

If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform’s pitch deck.

How Amazon Prime’s ‘Fallout’ series highlights the power of post-apocalyptic video game IP

To some extent, the mainstream success of the “Fallout” series is a reflection of the massive scale of the Amazon Prime machine. But the consensus among viewers and critics is that it’s a damn good show, too.

Why the New York Times is forging connections with gamers as it diversifies its audience

The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.