The definitive guide to what’s in and out at Advertising Week 2019
Advertising Week is back. For most in media, marketing and retail, the next four days will be chock full of panels, parties, networking and maybe some job interviews. But even while that remains the same year to year, some things have changed. We took a look at what’s in and out at Advertising Week this year in our definitive guide.
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Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools
“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
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With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.