Advertising Week is back. For most in media, marketing and retail, the next four days will be chock full of panels, parties, networking and maybe some job interviews. But even while that remains the same year to year, some things have changed. We took a look at what’s in and out at Advertising Week this year in our definitive guide.
With Canva and Adobe’s new updates, the generative AI race enters the brand design space
Canva and Adobe are just two of several major design and visual platforms that are rapidly introducing new generative AI capabilities in the service of brands.
Why the esports community’s toxicity is becoming the industry’s most enduring problem with brands
As fan blowback becomes a regular occurrence in esports, the industry is turning into a potential minefield for the brands looking to use it as a vehicle to reach gamers.
Terry Kawaja explains why he invested in Possible, the Dmexco founder’s new conference
Kawaja believes Possible will super-serve the intersection of marketing, media and tech like no other tentpole can. And he's invested his own money into it.
SponsoredHow ironSource’s hybrid mediation solution is enhancing mobile ad monetization
Produced in partnership with Marketecture The following article highlights an interview between Nimrod Zuta, ironSource’s senior vice president of product, and Eric Seufert, general partner at Heracles Capital. Register to watch more of the discussion and learn how advertisers are leveraging hybrid mediation solutions to fuel more effective ad monetization. Advertisers are facing a particular […]
Execs are ignoring the dangers of ‘confidently incorrect’ AI and why it’s a massive problem
That means significant risks are emerging as companies rapidly race to re-orient themselves around ChatGPT without being aware of – or ignoring – the numerous pitfalls.
Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options
To keep up with Gen Z shoppers, Mondelēz-owned brand Chips Ahoy! is all but waving bon voyage to its linear television advertising budget in favor of digital advertising.