The definitive guide to what’s in and out at Advertising Week 2019
Advertising Week is back. For most in media, marketing and retail, the next four days will be chock full of panels, parties, networking and maybe some job interviews. But even while that remains the same year to year, some things have changed. We took a look at what’s in and out at Advertising Week this year in our definitive guide.
-
‘The most influential people aren’t on social’: Why amplification is not key to Team Epiphany’s influencer strategy
In the latest episode of Digiday's weekly show The New Normal, Coltrane Curtis talks about his company's unique influencer marketing strategy.
-
‘We’re letting Facebook grade their own homework’: Here’s how advertisers’ desired changes differ from overall boycott
The overall goals of civil rights advocates organizing the boycott differ slightly from those of advertisers.
-
How Facebook’s brand safety audit with the Media Rating Council will work
The MRC audit will determine whether Facebook has applied an advertising adjacency standard into its brand safety protections.
-
SponsoredWhy data clean rooms are a start, but not enough
Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, but the greater opportunity for all brands is bringing together all of their data to create a single source of truth that they own and can continually enrich.
-
Member Exclusive‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot
The Facebook boycott is part of a larger cultural shift towards a more “values-based consumerism.”
-
WTF is California’s new, and potentially stronger, privacy law?
In November, California residents will vote on the state's second privacy law, which is basically the CCPA 2.0
