Students and young creatives, if you think you got what it takes to tell compelling stories for brands, DDB Oslo is looking for you. On Snapchat.
Send your best 10-second pitch ideas to DDB_OSLO on Snapchat, and the agency promises to watch your creative idea and take notes. The most creative pitchers will be flown out on an all-expenses paid trip to Oslo for an interview. Fair warning: to DDB Oslo, “creative” means no filters or Photoshop.
“The fact that Snapchat heavily limits your editing options kind of intrigued us,” said DDB Oslo creative director Eirik Sørensen. “Our thesis is that this will spark far purer and simpler ideas when you’re also restricted to the time limitation.”
So, make sure the video is awesome because the competition will probably be fierce.
“Everyone can be creative,” said Sørensen. “Finding creative talent isn’t the hardest part. But finding extraordinary creative talent is always difficult.”
Winners will be announced April 3, but in the meantime, you can lurk on the Snapchat Pitch Facebook page.
Why health care network Tia wants to reach women through OOH, social media
Aside from boosting brand awareness, Tia is approaching its marketing with a mission: inspire women to encourage systemic change regarding how they are treated in health care and combat medical gaslighting.
Lime’s new ad campaign puts efficiency on par with sustainability
Lime's latest campaign in Berlin and Washington, D.C. and San Francisco continues the company's focus on local markets.
Why Netflix, Paramount+ and other streaming services are borrowing from gaming IP as the media wars heat up
Consumers’ rabid interest in gaming IP has effects beyond streaming numbers. The popularity of game-inspired shows can flow back into the games themselves, as shown by the sharp increase in Cyberpunk 2077 activity following the release of “Cyberpunk: Edgerunners” in September.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors
As travel, and travel tourism, return to pre-pandemic levels, New Orleans is leveraging AR/VR technology marketing to stand out and capture more traveler attention.
Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements
The success of recent brand activations is evidence that media and entertainment brands are the companies best equipped to build metaverse spaces that can dodge online skepticism, thanks to their wealth of owned IP.