A day in the life of Sandra Lopez, Intel’s fashion technologist

As Intel’s fashion technologist, Sandra Lopez is at the forefront of the company’s growing fashion partnerships.

Since hiring Lopez in January 2014, Intel has positioned itself to be at the forefront of the budding wearable industry, debuting a wearable chip module called the Curie last year as a way to embed clothing with a data server. The chipmaker also built a network of partnerships with fashion brands. At Paris Fashion Week this season, Intel worked with designer Hussein Chalayan for a collection of Curie-enabled accessories that could sense stress. Before that, Intel pulled together partnerships with Chromat, Parsons School of Design, and the Council of Fashion Designers of American.

To read the rest of this story, please visit Glossy.

More in Marketing

D+ Research: Brands expand creator marketing strategies

Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products

Illustration of two men fighting in an alleyway.

Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact 

The entity formerly known as DoubleClick remains the runt of the Alphabet litter, while its cloud business continues to go from strength to strength.

OpenAI is already building the org chart of a mature ad business

Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.