As Intel’s fashion technologist, Sandra Lopez is at the forefront of the company’s growing fashion partnerships.
Since hiring Lopez in January 2014, Intel has positioned itself to be at the forefront of the budding wearable industry, debuting a wearable chip module called the Curie last year as a way to embed clothing with a data server. The chipmaker also built a network of partnerships with fashion brands. At Paris Fashion Week this season, Intel worked with designer Hussein Chalayan for a collection of Curie-enabled accessories that could sense stress. Before that, Intel pulled together partnerships with Chromat, Parsons School of Design, and the Council of Fashion Designers of American.
To read the rest of this story, please visit Glossy.
More in Marketing
Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever
There are still no clear answers in Google’s protracted third-party cookie phase-out.
The TikTok ban is reshaping creator recruitment and agency best practices on social media
While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit influencers and develop best practices for their creator campaigns moving forward.
What happened to the post-cookie era, with IAB Tech Lab’s Anthony Katsur
On the eve of IAB’s Annual Leadership Meeting, the IAB Tech Lab CEO joined the Digiday Podcast to discuss the state of identity in a not-quite post-cookie landscape.