Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
As Intel’s fashion technologist, Sandra Lopez is at the forefront of the company’s growing fashion partnerships.
Since hiring Lopez in January 2014, Intel has positioned itself to be at the forefront of the budding wearable industry, debuting a wearable chip module called the Curie last year as a way to embed clothing with a data server. The chipmaker also built a network of partnerships with fashion brands. At Paris Fashion Week this season, Intel worked with designer Hussein Chalayan for a collection of Curie-enabled accessories that could sense stress. Before that, Intel pulled together partnerships with Chromat, Parsons School of Design, and the Council of Fashion Designers of American.
To read the rest of this story, please visit Glossy.
More in Marketing
How tariffs have upended the back-to-school season
Consumers are more concerned about finding the best deal than they were a year ago, according to recent consumer surveys.
As YouTube Shorts reaches 200 billion views, advertisers increase their investment
In Q2 2025, Shorts averaged over 200 billion daily views, and ad dollars typically follow attention.
Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.