A day in the life of Sandra Lopez, Intel’s fashion technologist

As Intel’s fashion technologist, Sandra Lopez is at the forefront of the company’s growing fashion partnerships.

Since hiring Lopez in January 2014, Intel has positioned itself to be at the forefront of the budding wearable industry, debuting a wearable chip module called the Curie last year as a way to embed clothing with a data server. The chipmaker also built a network of partnerships with fashion brands. At Paris Fashion Week this season, Intel worked with designer Hussein Chalayan for a collection of Curie-enabled accessories that could sense stress. Before that, Intel pulled together partnerships with Chromat, Parsons School of Design, and the Council of Fashion Designers of American.

To read the rest of this story, please visit Glossy.

More in Marketing

Electronic Arts is betting that in-game ads can out-earn CTV

To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.

Future of Marketing Briefing: Why Bose is building an entertainment company

Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.

The rise of pharma ad tech

Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.