As Intel’s fashion technologist, Sandra Lopez is at the forefront of the company’s growing fashion partnerships.
Since hiring Lopez in January 2014, Intel has positioned itself to be at the forefront of the budding wearable industry, debuting a wearable chip module called the Curie last year as a way to embed clothing with a data server. The chipmaker also built a network of partnerships with fashion brands. At Paris Fashion Week this season, Intel worked with designer Hussein Chalayan for a collection of Curie-enabled accessories that could sense stress. Before that, Intel pulled together partnerships with Chromat, Parsons School of Design, and the Council of Fashion Designers of American.
To read the rest of this story, please visit Glossy.
More in Marketing
WTF is ad tech curation?
Done right, curation is a win-win: more efficient reach for advertisers and a revenue bump for publishers.
Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
Agency strategists and cultural experts told Digiday they expect some marketers to turn towards more “conservative” messaging.
Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget
With backing from Campbell’s, Rao’s is spending more to show up in live sports and events with the hope of reaching a national audience.