Your daily reminder that it still sucks to be female in the agency world
Agency sexism is alive and well, no matter how many Glass Cannes Lions for campaigns addressing gender inequality the industry chooses to award.
Lisa Leone, a freelance creative director with experience at agencies including Leo Burnett, BBDO and JWT, wrote a scathing piece on Medium detailing her 15 years in the agency world — years that included being passed over for promotions, propositioned by her creative partner, outrightly being told not to talk in a meeting and being told that firms had reached their “female quota” for the year and so she couldn’t be hired.
“I’d always shared bits and pieces of my story with people,” she told Digiday. “But it wasn’t until I put it down in one place and in one piece that I realized how ghastly it was.”
Leone writes in the piece that she spent much of her career essentially hiding her very femaleness — because the only way to get ahead was to be one of the boys. She writes:
I’ve spent almost the entirety of my career trying to hide the fact that I’m female. For more than 15 years, I declined to work on lady projects and brands. I kept declining those projects, year after year, in spite of having what could be described as a fairly androgynous portfolio of work. I didn’t want to be stereotyped — I just wanted to run with the boys, and act like them too. But when I act exactly like them…
I get called difficult.
There’s also a sharp reminder that the lip service the agency world pays to the advancement of women can often be a double edged sword. Leone writes about one such example:
Interviewed for a Creative Director position. Was told, “Your work is amazing. But we’re just not looking for female creatives at your level.” They must have reached their quota for the year. My bad.
In a year in which a global CEO at a giant agency has been accused of sexual harassment by his chief communications officer and Cannes continues to award outrightly sexist advertising, Leone’s piece is another in a string of depressing case studies in what it is really like to be a female in an industry that allegedly champions creativity and diversity.
Many of the issues probably feel familiar to many women in the industry. Back in 2012, Digiday published a then-anonymous Confession about what it was like being female in the industry. A week after we published the piece, Colleen DeCourcy, then CEO of Socialistic and now co-ECD at Wieden and Kennedy, decided to identify herself.
“There is a never-discussed nuance around the ‘guys-girl’ mentality that pervades most high-powered creative industries,” DeCourcy wrote at the time in a piece that recounted the numerous times she was sexually harassed. “I didn’t think twice about being ‘one of the boys’ in my career because it was already part of my personality. But the truth I’ve not heard spoken is that it is a very large part of why some of us make it through the gate and others don’t. The sacred question agency execs are answering with their hires is, ‘Are you like us?'”
Leone said that in some ways, the increased attention placed on gender issues has helped and hindered women. While people are more cognizant of how they speak and act in the workplace, bad things still continue to happen — just not as blatantly as they used to. “The perpetrators of this culture have found a way to spearhead this,” she said. Leone added that she did look into seeing whether she could take legal action about this, but was told that while what was happening to her was wrong, in many cases, it wasn’t technically illegal.
In April, Amit Gurnani, an associate creative director at Publicis Hong Kong, also laid out the issue in an op-ed we published: Sexism in today’s adland isn’t about JWT’s Gustavo Martinez. It’s not about Martin Sorrell admitting publicly that sexism is “pervasive” in the industry.
Instead, it’s about accounts like Leone’s, which prove that discrimination and harassment is more subtle, more sinister and more deeply imbued into agency culture. He wrote:
Sometimes men stupidly see their female co-workers as women and not as people, resulting in sexist situations. Like an intense new business pitch where the account director is just too male to handle dinner for the team. Obviously it’s down to the project manager. After all, she is “the mom.”
Only 11 percent of the executive and management positions inside the ad industry are held by women, according industry averages.
‘More dollars to experiential’: Why Walmart is still using experiential marketing to pitch Walmart+ — even during coronavirus crisis
The company is working with influencers and media partners to bring some of the missed “special moments” that had been canceled throughout 2020 to life.
Member Exclusive‘Don’t have the luxury of doing good’: The age of dissonance continues at this year’s ANAs — and beyond
When there’s an on-going global pandemic that’s crippling whole brand categories, it was hard to hear the CMOs speaking at the ANAs.
Twitch emerges as rising platform for beauty brands
Twitch’s over 17.5 million daily active users are gaining growing attention from companies well beyond the traditional gaming world.
SponsoredPublishers must strengthen their relationships with brands and customers
Zara Erismann, MD Publisher EU, LiveRamp In today’s market of tightening data regulations — and with the end of third-party cookies now around the corner — it is critical that publishers focus on optimizing their data strategies to ensure and strengthen close relationships with their audience. In a recent report, The State of Publishing: Monetizing […]
‘Show we’re listening’: Why agencies are lending office furniture, offering WiFi stipends to employees as new pandemic-era perks
With a hybrid reality in the offing, rethinking perks to include ways to make working from home better for employees has become a focus for leaders.
‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns
Mary Alderete on the upended marketing calendar and Gap’s plans to lean into the extended holiday season this year.