This is the first installment of a weekly video series that explores trends in the fashion industry. Check in on Fridays for a new topic.
Customizable sneaker platforms have become so ubiquitous that it’s a wonder any of us are wearing the same pair of shoes. Major brands like Nike, Adidas and Reebok let you pick colors and materials and engrave messages for a personalized pair of shoes, but they’re not the only ones turning sneakers into canvasses of creativity: Etsy designers and luxury retailers let you customize, albeit in different ways. One offers hand painted pairs, the other, python skin. So this week we’re taking a look at the big business of shoes and the growing popularity of customizable kicks.
Filmed at Stadium Goods.
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought.
Why acquisitions could be the inevitable future for embattled in-game ad companies
As game developers and big tech companies alike realize the revenue-generating power of mobile gaming, they have engaged in a flurry of merger and acquisition activity.
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
More certainty that a marketing play is an authentic fit for a given brand is key as consumers are more skeptical of advertising than ever.
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Digiday+ Research: Agencies see different paths for online, offline ad spend this year
Agencies expect a big jump in online ad spend this year — but the same isn't true for offline ad spend.
Governments around the world are changing their policies to support esports
Governments' interest in esports is encouraging, but despite this groundswell of policy-level support, not all countries are equally enthusiastic about the space.