This is the first installment of a weekly video series that explores trends in the fashion industry. Check in on Fridays for a new topic.
Customizable sneaker platforms have become so ubiquitous that it’s a wonder any of us are wearing the same pair of shoes. Major brands like Nike, Adidas and Reebok let you pick colors and materials and engrave messages for a personalized pair of shoes, but they’re not the only ones turning sneakers into canvasses of creativity: Etsy designers and luxury retailers let you customize, albeit in different ways. One offers hand painted pairs, the other, python skin. So this week we’re taking a look at the big business of shoes and the growing popularity of customizable kicks.
Filmed at Stadium Goods.
More in Marketing
Google’s World Cup brand counterattack highlights shifting search behavior
The tech giant is running ads intended to reintroduce its search engine to users, as it begins to feel competitive heat in the AI era.
The hunt for a post-LiveRamp successor is already underway
Prospects are less interested in replicating LiveRamp than securing identity, data and infrastructure.
Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.