Customization for sneakerheads, the 1%, and bespoke seekers

This is the first installment of a weekly video series that explores trends in the fashion industry. Check in on Fridays for a new topic.

Customizable sneaker platforms have become so ubiquitous that it’s a wonder any of us are wearing the same pair of shoes. Major brands like Nike, Adidas and Reebok let you pick colors and materials and engrave messages for a personalized pair of shoes, but they’re not the only ones turning sneakers into canvasses of creativity: Etsy designers and luxury retailers let you customize, albeit in different ways. One offers hand painted pairs, the other, python skin. So this week we’re taking a look at the big business of shoes and the growing popularity of customizable kicks.

Filmed at Stadium Goods

More in Marketing

As DE&I efforts stall, Pinterest expands Inclusion Fund for underrepresented creators

Despite a national slowdown in diversity efforts, Pinterest is expanding its program to financially support creators from underrepresented communities.

Industry vets’ dos and don’ts of Cannes

Here’s another dose of Cannes reality, with suggested dos and don’ts from those who’ve seen it all before.